Inside Business – CreateAthon offers select nonprofits a 24-hour marketing blitz

Drew FaithfulIn The Media

Proximo Marketing Strategies of Yorktown is again participating in CreateAthon, a 24-hour national and local blitz to provide creative marketing services to nonprofit organizations.

The best part of that: It’s on a pro bono basis.

Proximo, a digital marketing agency founded in 2012 by Courtney Buzzell, recently relocated from Williamsburg to Yorktown. This is the fourth consecutive year the company has participated in the event.

Local nonprofit organizations in Hampton Roads can submit applications by Oct. 24. Organizations selected to receive CreateAthon services will be announced by Nov. 2. The event will be Nov. 14 and 15. To apply, go to proximomarketing.com/createathon. For more information, call 757-745-4063.

“Hampton Roads is our home, and these nonprofits are out in the field working tirelessly to make our home a better one,” Buzzell said. “This is our way of doing our part to help them further their reach and make an even bigger impact on our community.”

According to CreateAthon’s website, createathon.org, the nonprofit has generated $24 million in pro bono marketing services for more than 1,300 community organizations since its expansion into the national market in 2002.

Since Proximo Marketing Strategies became a CreateAthon partner, it has donated services including marketing packets, strategies for fundraising events, animated videos, websites and logos to 10 nonprofit organizations, producing a total of 19 projects. The total value of that work is estimated at more than $23,800.

“CreateAthon continues to be one of the things we are most proud of at Proximo,” said Drew Faithful, the company’s lead digital strategist. “Nonprofits typically have a huge hurdle to overcome when it comes to budget, but their work is so important to a lot of people.”

Buzzell said last year’s response was huge. The company will bring in more creative partners this year to help more organizations.

Kodi Fleming, executive director for Communities in Schools of Hampton Roads, said the organization was thrilled when it was among the selectees for last year’s CreateAthon.

Communities in Schools, a national nonprofit, focuses on surrounding students with a community of support, empowering them to stay in school and achieve in life.

Proximo revamped the Communities in Schools website with new videos, fresh content and information.

“They really worked with us to make sure the website displayed what we wanted to say,” Fleming said. “They helped us to get up to speed as a nonprofit and help us to do what we want to do for kids. And we had other groups see our website and reach out to them for work.”

That conveyed the real win-win-win for all involved in the CreateAthon event.

“It’s a great feeling to be able to help organizations that focus on helping so many others,” Faithful said. “We can’t wait to go through the submissions and choose this year’s finalists.”