A lasting connection with your customers is essential to the success of any business. Your customers want to know that your business is reliable and knowledgeable in your field. They also want to know that you have their best interests in mind. You want your business to leave a positive impression on your target audience’s mind. If you can do that you’ll keep their business and maybe even earn a positive review. Word of mouth is one of the best ways to market your business and keep a beneficial reputation that will last a lifetime. Here are 6 ways to build a lasting connection with your target customer.
1. One on One Communication
Today’s society relies heavily on social media as a way to connect and communicate with its audience. Utilizing social media as a way to communicate directly with your customers is one of the most effective ways to build relationships and connect with your target audience. Oftentimes a potential customer may visit one of your social media pages and slide into your inbox to ask a question about your business and any services your company offers. Take this opportunity to leave a good impression. How do you go about leaving a good impression? Answer quickly and politely any questions they may have. Treat it as if they were sitting in the room with you asking that question. Be polite, personable, and direct. Thank them for their interest in your business and ask if there is anything you can help them with. It’s a small interaction but it leaves a lasting impression.
2. Give a unique perspective
More often than not your business has competition. There is someone somewhere near you who is providing the same services to the same area that your business networks in. One way to set yourself apart is to provide unique insight. People love exclusivity. Give them something specific that they can’t find anywhere else. Show your audience that you’ve got something valuable to offer and they’ll keep coming back. They might even bring their friends.
3. Be Human
Now, this point might seem a little bizarre but it needs to be included. Never underestimate the power of emotion. People crave connection. For example, if your business has an emotional story about its founding or opening that speaks to you, it’s almost guaranteed that it will speak to your audience as well. Are you a family-run business? Use that to pull your audience in. Show them how important family is to you. You never know what might spark someone’s attention and get them to use your services simply for the fact that they can somewhat relate to your ideals.
4. Ask the right questions
One of the easiest ways to connect emotionally with your audience and ramp up engagement is to ask questions. Ask your customers about their experiences with your company, products, or services. Giving people the opportunity to provide feedback helps to make them feel connected and heard. If someone sees another person’s review and has a similar experience then they could spark up a conversation about your company and services that could spark even more engagement for your business.
5. Perfect your online presence
Keeping an eye on your social media analytics is a great way to measure what is working best for your business. Measure insights at least monthly to ensure that your target audience is being reached. If analytics show you’re having trouble reaching your target audience, make sure to stay on top of content and posting that is interesting and relevant to the people you are trying to market to. At Proximo, we are experts in measuring analytics and helping you produce content that will help your business grow and produce results.
6. Hire the Right People
This one may seem like a no-brainer but it really is important. Having the right people on your staff who are knowledgeable and passionate about your services is essential to connecting with your target market. Customers want to feel like they are being taken care of as well as being heard and the right people in the right places are always the first step to accomplishing that. If your employees are engaged and excited about their work their passion will shine through to your target audience. Your employees ultimately determine your business’s success or failure.
Your company’s success depends on its relationship with its clients. That relationship is contingent on the effectiveness of your online presence. Prioritize connecting with your audience and you will find that your business flourishes.
Need help connecting your business with the RIGHT audience? Let’s talk strategy! Contact us today to schedule a session with our Master Strategist, Courtney Riley.