Productivity (noun): the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input. When did we start applying industrial math to the human experience? Let’s ditch the mechanics and take a look at a new formula that explores “the effectiveness of productive effort.” How do …
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iOS Update 14.5 and How It Affects Ads On Mobile
iOS Update 14 and How It Affects Ads On Mobile Apple’s newest update has taken online advertising by storm. With this newest update, iPhone users have more privacy now than ever before. It’s official. It’s happening. And it will affect how we use online ads. Apple’s three new app policies are expected to take full …
Increasing Page Speed On Your Website & What Factors Affect It
So you’ve created a website that is aesthetically pleasing and easy to navigate. Your pictures are all in the right place and your logo sits proudly at the top of your home page. At this point, you may think all of your boxes have been ticked, but have you considered the speed at which your …
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Proximo Marketing Strategies is Awarded Coastal Virginia Magazine’s Best of Readers’ Choice Award
Read the Press Release May 2021, Gloucester, Va – Proximo Marketing Strategies has been awarded the Coastal Virginia Magazine Best of Readers’ Choice Award in the category of Best Marketing Company for 2021. Proximo is proud to have serviced the Gloucester community and beyond for nearly a decade. Since 2012, Proximo Marketing Strategies has been …
6 Ways to Build a Lasting Connection With Your Target Audience
A lasting connection with your customers is essential to the success of any business. Your customers want to know that your business is reliable and knowledgeable in your field. They also want to know that you have their best interests in mind. You want your business to leave a positive impression on your target audience’s …
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Proximo’s Team and Their Spirit Animals
It’s not good enough to talk the talk. You’ve gotta walk the walk. At Proximo, we’re committed to living out the principles and strategies we prescribe for our partnered clients in our own little world. One of the biggest pieces of the puzzle is how we build our team, because our team is your team, …
7 Creative Ways to Promote Your Brand
So you’ve created something awesome, but not many people know about it. You’re not alone. For some creatives, building a prototype or tailoring your service is the fun part. It’s getting the message out there that can feel like an uphill battle. For others, it’s getting a product in front of the right customers that’s …
5 Ways to Differentiate Your Brand
Does your brand pass the “best friend” test? Think about it. Some of our most precious relationships are the ones we have with our favorite brands. Consider for a moment your neighborhood coffee shop, where the barista knows your order by heart. Or the second glance you take as you drive past a #ShotOniPhone billboard. …
Asking For Help is a Power Move
Let’s do a little exercise here. Close your eyes and imagine a typical work day. You push through a full schedule, feeling the stress but trudging along anyway. You look at your to-do list and realize that there are just too many tasks and not enough time to complete them all. Do you: Call your …
Is Decision Fatigue Sabotaging…Everything?
You’ve worked so hard to get to the position you’re in. You’ve done the crummy jobs, spent time and money on your education, maybe you’ve built a successful company and a family, too. This is the life you always wanted – so why does it all feel so awful sometimes? Maybe you’ve never even admitted …
