Key Takeaways 76% of marketers are expecting to invest in videos as their #1 marketing strategy Ads accounted for 25% of all videos watched in 2014 The video style you use should depend on your target audience Every so often in the advertising industry, there is a shift of power. A tipping point, when a …
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To Navigate or Not: How to Set Up Your Landing Pages for Success
Key Takeaways: Increase landing page conversion using strategy and constant measurement. Trust factors and strong calls to action are key for a successful landing page. Using landing page strategies on standard pages can increase performance of an entire site. The question was posed in a recent Google Partners event that we held: should I keep my website …
To Navigate or Not: How to Set Up Your Landing Pages for SuccessRead More
Tiny Screens, Fat Fingers & The Demise of Your Website in Online Search Results
Capture the Crowd: Sweep Up the Mess and Eliminate Mistakes
Making mistakes is never fun. All too often we find replies in our inbox that say something to the tune of, “I don’t see an attachment.” While minor mistakes like this won’t cause any major repercussions, other mistakes can be embarrassing and reflect poorly upon you as a professional. Luckily, there is a ways to …
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Content is King, So Put Yours Through the CRAP Meter Before You Publish
It’s too easy to fill social channels and email newsletters with what we like to call “crap” or Content Rarely Accommodating Pleasure. In other words, useless information that seldom adds value to the lives of your audience. Why would anyone take the time to publish crap online? The answer is simple, when “content is king” …
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The Problem With Big Box “Dental Marketing Companies”
The dental industry can be very lucrative. For that reason, a number of “dental marketing companies” have found their way to the Fortune 5000 list, but that does not mean that they have the best interests of their clients in mind or that they are providing the best services. They’ve grown to be successful because …
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Use This Amazing Tool to Boost Your Website In Search Engines
Don’t you just wish there were a magic button you could push to make your website show up higher in search results? I wish I could tell you that this post would reveal one, but the truth is, SEO is hard work, but it can be much easier if you have the right tools. Historically, …
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Google Partners Connect: The Value of Digital Marketing
If you didn’t get the opportunity to join us for our Google Partners Connect lunch and learn on February 11, Google was gracious enough to make a recording of the livestream available for playback at any time. If you’re looking for new ways to grow and think that the Internet may hold some of the …
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The Unmistakable Link Between LinkedIn & Your Search Engine Rankings
If it’s ever dawned on you that your website showing up high in search results is important for your business, you may be familiar with the term “search engine optimization,” or SEO. Perhaps you’ve even hired someone to help you boost your search engine rankings. If you have, you’re likely a few steps ahead of …
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How One Connection on LinkedIn Led to $14,000 in Revenue
It was Tuesday in August two years ago. Like most other days, I turned off my alarm and scanned through the headlines. When I was fully awake, I got up, made coffee and took my dog for a walk. When I returned, I checked my notifications and popped into my email. When I was satisfied …
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