Being on Google – specifically showing up high in search results when someone types in a product or service that you offer – is extremely valuable. In 2011, the PewResearch Internet Project did a survey whose results suggested that over 90% of American adults use search engines – 59% on a regular basis. Research from Compete.com indicates that 77% of …
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Starbucks’ New Brand Campaign Pulls at Heartstrings
Starbucks launched a new brand campaign on Monday called “Meet Me at Starbucks” and it has all of the elements of an instant success. The campaign idea, originally a product of agency BBDO, was intended to show that Starbucks is about more than just coffee – it’s about the relationships that are affected by the …
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Createathon Offers Probono Services to Nonfprofits for Second Year
FOR IMMEDIATE RELEASE Williamsburg, VA — Proximo Marketing Strategies invites local nonprofit organizations to submit applications for its annual CreateAthon® event, to be held October 23-24, 2014. CreateAthon is a 24-hour blitz during which Proximo Marketing Strategies provides creative marketing services to nonprofit organizations on a pro bono basis. This year marks the 2nd consecutive …
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What Will New Apple Products Mean for Your Business?
Do you ever wonder if new technology has an immediate impact on your business? Are you curious about how the new iPhone or the iWatch will impact your business over the next year or several years? Most business owners are likely to brush off new technologies like the iPhone or the iWatch as things that …
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Three Things to Keep In Mind When Networking
Here at Proximo, we see time as money. There is a limited amount of both at any given time, so how you spend these resources could make or break the success of your business. Networking can seem overwhelming and a job in itself if not done properly. Below you’ll find three quick networking tips to …
Find Local Followers on Twitter
If you’re on Twitter for your company, then hopefully you are spending some time each week to find targeted followers. It’s easy to find followers on Twitter if you’re not a location-specific business. After all, if you just want people to come buy something from your website, then pretty much anyone could be a potential …
What is SEO?
What is SEO? Watch This Three-Part Series to Learn How Search Engine Optimization Works In the coming months, you’ll see more video resources from us as we look to build out our education library. We’re playing with some different equipment and technology and are aiming to educate our customers and prospective customers on the ins …
A Marketers Role in Making Contact with an Alien Life Form
How Do We Successfully Market to Aliens? What is the most important profession needed to successfully make contact with aliens? By now you’ve probably read that we’ve discovered the first potentially habitable planet outside our own solar system. This is a big discovery as it suggests that there are likely hundreds of other planets in …
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Is Your NonProfit Leaving Digital Dollars on the Table?
An article recently published in the Chronicle of Philanthropy suggests that nonprofit organizations across the United States are missing out on billions of dollars in online gifts due to their having fallen behind the times with regard to digital marketing and online fundraising strategies. The researchers looked at the websites and email campaigns of several different …
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5 Lessons I Learned In My First Five Weeks
We’ve all heard the saying “you learn something new everyday”, but why don’t people share their new knowledge with others? I’ve been working at a marketing agency for five weeks now and I have learned something new every time I’ve walked into the office. Just in case you don’t have the time to spend five …