Why Some People Hate Blogging If you haven’t heard us talk about the Marketing Wheel of Success, you may not realize how important blogging is to your overall marketing strategy. When I talk to most of my clients, I get sighs and grumbles when I talk about blogging. It requires time, decent writing skills and …
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Why We Chose to Give Up Sleep for 24 Hours
In early May of this year, I stumbled on a blog post on LinkedIn talking about the lessons learned from participating in something called CreateAthon. The idea of a 24-hour, work-around-the-clock marketing push was intriguing and I immediately thought it was something worth reading more about. Having worked with so many nonprofit organizations in …
Pull An All-Nighter? Sure, Anything for Charity!
So we’re a little crazy. Perhaps you need to be a little bit crazy to work in this business, but then again, we’re not accountants. All kidding aside, we’ve decided to join the CreateAthon 24-hour, work-around-the-clock blitz to help five area non-profits with their marketing. In this nation-wide partnership, agencies across America work for 24 hours straight to …
Big Gas Savings From Kmart & Draftfcb
Kmart is at it again with their campaign to make people laugh. Some new media brains on the case, Draftfcb, and I’m sure some new marketing execs, the new commercial promoting their gas savings is pretty funny. We like the Ship My Pants commercial better, but we’re looking forward to the next one. (There must …
New Old Spice Shaving Gel Commercial
We thought this was definitely something worth sharing. Funny, memorable and gets the point across. Brands are working hard to shed light on new products; Old Spice has our vote of approval for their efforts in this commercial.
How to Use LinkedIn for Networking Success
I’ll be the first to admit that finding time to do social media is a challenge. I try hard to be consistent with what I engage in, but it’s not always easy. Sometimes I get behind or forget to stick to my schedule, but I always get back into it because I have decided that …
Great (Funny) Cross Promotion
Happier Than The Pillsbury Doughboy On His Way To A Baking Convention The Martin Agency strikes again! We ran across this the other day and thought it was a clever cross promotion ad. It’s possible that Pillsbury did not have much to do with the commercial, but they must have given their approval. Kudos to …
I Just Shipped My Pants – Kmart Commercial
We saw this and just had to share. Not only does creating curiosity help brands to get awareness, but edgy commercials like this one can be funny and get the point across.
The Online Revolution – Why Your Business Has No Choice But To Get Online
This infographic goes to show that if your business doesn’t have a voice online, soon it will not have a voice at all. If you aren’t currently using the Internet to promote you brand, use this as a sign that it’s time to start. The Online Revolution infographic by NowSourcing.
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Is Your Message Fragmented?
I attend a monthly meet-up held at the William & Mary Technology & Business Incubator that is designed as a resource for entrepreneurs to meet potential investors and collaborators, to share ideas and to learn from experienced entrepreneurs, academics and start-up professionals from Richmond to Virginia Beach. I hadn’t gone for a while, but made the commitment to …
