Hampton Roads Digital Marketing
We had a meeting with a potential client yesterday and I was trying to explain how important a company’s website is to its overall marketing success. I tried hard to explain just how important it is to invest in building a great website BEFORE they spent big money on other marketing efforts. The big point …
Our Mobile World – The Importance of Mobile AdvertisingRead More
Most magazines offer the same sort of advertising solution: buy ads and hope their readers are qualified leads who are ready to buy. Use creative content to attract the lead and provide a call to action to get them to call. While there are still a ton of magazines that do very well with this …
Money Bags Magazine – Search Engine Marketing for Small BusinessesRead More
As we approach yet another year of technological advancements and further change in the digital marketing world, the attention we pay to the content in our website is more important than ever. Blogs have been around for years and many have taken to the stage to become “experts” in their field by blogging. But it’s …
I remember when I first entered the technology industry, I talked to business owners who would say, “What do I need a website for? All of my business is done right here in my shop!” But long gone are the days when I hear business owners say that. For the most part, they’ve not only conceded …
Endangered Species: Business Owners Who Skip FacebookRead More
Last fall I had the pleasure of teaching a series of workshops for Network Williamsburg called Facebook for Nonprofits. In the one of the sessions, I discussed using a Facebook Page to promote annual events as opposed to just creating a Facebook Event. A page will allow you to do many things that you cannot do with a …
We spent most of our time working with small businesses to help them grow locally. While some of our clients have multiple locations, there are many things you can do even if you have one location that can have a major impact. Our goal is to educate our clients on various digital marketing strategies so …
Pinterest is one of the fastest growing social networks online and shouldn’t be ignored as an opportunity to promote your business. Here is a great info graphic from MDG Advertising on how to use Pinterest to reach new customers. To view a larger graphic, click here. Infographic by MDG Advertising
Although I am in the advertising industry, I have a hard time with the constant bombardment of ads on television and I have avoided subscribing to cable until my recent engagement. My fiancé has been a cable subscriber for some time and it looks like this will be one of many battles to come that …
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