Ever wonder how much money you should invest into your marketing? Want to know what the magic number is, that will yield you the greatest return? 5% 10% 20%? Well that depends on you! In other words, contrary to what you may have heard recommended, the truth is that there is no “magic number.” I’ll …
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The One Thing: Why Simpler is Better When it Comes to Your Marketing
Checklists, endless unread messages, a calendar full of appointments – it’s the life of a business owner and many other people working to promote the companies they work for. If this resonates with you, you’ve probably had weeks or months and maybe even years go by when you thought to yourself, what the hell did …
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5 Ways Millennials Work Better Than You
When the traditional adult thinks of a typical millennial, they might use some unflattering words. Admit it, you’ve thought it before. Using words like “lazy” or “high maintenance” to describe their way of thinking. Our way of life was founded on the idea that working hard and not asking questions are the keys to being …
4 SEO Tips for Beginners
Conduct Research This is the biggest tip that I can give. Conduct research on your industry and what exactly are the most popular keywords for your product or service. I recommend using Google Keyword Planner (Must have a Google account to access) to conduct your research. There are many other websites that can help but Google Keyword Planner …
Status Update on Your Facebook Business Page: Nonexistent, Present, or Alive?
Key Takeaways Choosing a distinct media personality will help you publish engaging content on your page. Connecting and interacting with other business pages will help improve your own Facebook presence. Forward thinking is key, but remember to evaluate your progress. Every business must evaluate, refresh, and develop plans for improvement. When was the last time you …
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Diversify Your Digital Efforts: Changes in Search That Affect Your Business
Key Takeaways The Internet and its players are always changing – you should be too! The quality of your content is critical for your success. Diversity in digital strategy as well as diversity across platforms are crucial to long-term success. Search engines have been vital tools for users of the Internet from the very beginning. …
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Your Video’s Got Me Skippin’… (To the Next Video)
Key Takeaways 28% of Internet users spend an average of 15 hours each week watching online videos. Boring videos crowd the Internet, but get very little attention. Compelling videos have the potential to reach beyond your core audience. What was that? Sorry, I didn’t hear you because I skipped your video 10 seconds into watching …
Google’s Secret Crush
Key Takeaways Mobile is taking over desktop in the number of Internet searches and webpage visits. Local SEO strategy is key in fighting conglomerate marketing engines. Online local directories continue to be an important way to attract customers. Since its release in July 2014, Google’s algorithm update “Pigeon”, has shown more relevant and accurate search …
Proximo Report June 2015: Don’t Just Do Social, CREATE A PLAN!
Other Features from this edition of the Proximo Report: Dare to Go Digital with Digital Strategist, Will Melton To Navigate or Not: How to Setup Your Landing Pages for Success Sweeten the Search with Search Engine Optimizer, Scott George Search Engine Screwdriver: Utilizing Social Media for SEO Gains Capture the Crowd with Creative Strategist, Drew Faithful …
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Search Engine Screwdriver: Utilizing Social Media for SEO Gains
Key Takeaways Sharing blog posts on your social profiles will boost your search engine rankings. Quality content is key to increase engagement and better rankings. Social media is just one of many tools you should use to optimize your website for search. In our last edition we discussed the importance of having a mobile friendly website and how …
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