Brand Marketing

Secrets of Facebook Reactions

Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. …

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Team KAksuKers Has the Mojo, Still Not a Winner at Start Peninsula 3.0

It was by far the best presentation given all night. Cole Bucholts, the founder of KAksuKers, was on-point, on-time, and downright funny. It’s truly something that should speak for itself, so be sure to watch the video above. Perhaps this business wasn’t selected because they were a little further along in their business, but they …

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Starbucks’ New Brand Campaign Pulls at Heartstrings

Starbucks launched a new brand campaign on Monday called “Meet Me at Starbucks” and it has all of the elements of an instant success. The campaign idea, originally a product of agency BBDO, was intended to show that Starbucks is about more than just coffee – it’s about the relationships that are affected by the …

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