Hampton Roads Digital Marketing
So you’ve created a website that is aesthetically pleasing and easy to navigate. Your pictures are all in the right place and your logo sits proudly at the top of your home page. At this point, you may think all of your boxes have been ticked, but have you considered the speed at which your …
Increasing Page Speed On Your Website & What Factors Affect ItRead More
A lasting connection with your customers is essential to the success of any business. Your customers want to know that your business is reliable and knowledgeable in your field. They also want to know that you have their best interests in mind. You want your business to leave a positive impression on your target audience’s …
6 Ways to Build a Lasting Connection With Your Target AudienceRead More
Let’s do a little exercise here. Close your eyes and imagine a typical work day. You push through a full schedule, feeling the stress but trudging along anyway. You look at your to-do list and realize that there are just too many tasks and not enough time to complete them all. Do you: Call your …
Organizing an event can seem like a lot of work, but the reach that a successful event has can pay off greatly for your business. Events help raise awareness and can create positive interactions in your community. Here are some steps to follow to ensure you are organizing a successful business event. Always Check Dates …
Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. …
Ever wonder how much money you should invest into your marketing? Want to know what the magic number is, that will yield you the greatest return? 5% 10% 20%? Well that depends on you! In other words, contrary to what you may have heard recommended, the truth is that there is no “magic number.” I’ll …
When the traditional adult thinks of a typical millennial, they might use some unflattering words. Admit it, you’ve thought it before. Using words like “lazy” or “high maintenance” to describe their way of thinking. Our way of life was founded on the idea that working hard and not asking questions are the keys to being …
It was Tuesday in August two years ago. Like most other days, I turned off my alarm and scanned through the headlines. When I was fully awake, I got up, made coffee and took my dog for a walk. When I returned, I checked my notifications and popped into my email. When I was satisfied …
How One Connection on LinkedIn Led to $14,000 in RevenueRead More
Being on Google – specifically showing up high in search results when someone types in a product or service that you offer – is extremely valuable. In 2011, the PewResearch Internet Project did a survey whose results suggested that over 90% of American adults use search engines – 59% on a regular basis. Research from Compete.com indicates that 77% of …
I attend a monthly meet-up held at the William & Mary Technology & Business Incubator that is designed as a resource for entrepreneurs to meet potential investors and collaborators, to share ideas and to learn from experienced entrepreneurs, academics and start-up professionals from Richmond to Virginia Beach. I hadn’t gone for a while, but made the commitment to …
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