Marketing Strategy

5 Ways Millennials Work Better Than You

When the traditional adult thinks of a typical millennial, they might use some unflattering words. Admit it, you’ve thought it before. Using words like “lazy” or “high maintenance” to describe their way of thinking. Our way of life was founded on the idea that working hard and not asking questions are the keys to being …

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Diversify Your Digital Efforts: Changes in Search That Affect Your Business

[container class=”blog_container”] Key Takeaways The Internet and its players are always changing – you should be too! The quality of your content is critical for your success. Diversity in digital strategy as well as diversity across platforms are crucial to long-term success. [/container] Search engines have been vital tools for users of the Internet from …

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Content is King, So Put Yours Through the CRAP Meter Before You Publish

It’s too easy to fill social channels and email newsletters with what we like to call “crap” or Content Rarely Accommodating Pleasure. In other words, useless information that seldom adds value to the lives of your audience. Why would anyone take the time to publish crap online? The answer is simple, when “content is king” …

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Is Google Going to Delete My Business Listing?

Being on Google – specifically showing up high in search results when someone types in a product or service that you offer – is extremely valuable. In 2011, the PewResearch Internet Project did a survey whose results suggested that over 90% of American adults use search engines – 59% on a regular basis. Research from Compete.com indicates that 77% of …

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Pull An All-Nighter? Sure, Anything for Charity!

So we’re a little crazy. Perhaps you need to be a little bit crazy to work in this business, but then again, we’re not accountants. All kidding aside, we’ve decided to join the CreateAthon 24-hour, work-around-the-clock blitz to help five area non-profits with their marketing. In this nation-wide partnership, agencies across America work for 24 hours straight to …

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Is Your Message Fragmented?

I attend a monthly meet-up held at the William & Mary Technology & Business Incubator that is designed as a resource for entrepreneurs to meet potential investors and collaborators, to share ideas and to learn from experienced entrepreneurs, academics and start-up professionals from Richmond to Virginia Beach. I hadn’t gone for a while, but made the commitment to …

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