Productivity (noun): the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input. When did we start applying industrial math to the human experience? Let’s ditch the mechanics and take a look at a new formula that explores “the effectiveness of productive effort.” How do …
Marketing Strategy
6 Ways to Build a Lasting Connection With Your Target Audience
A lasting connection with your customers is essential to the success of any business. Your customers want to know that your business is reliable and knowledgeable in your field. They also want to know that you have their best interests in mind. You want your business to leave a positive impression on your target audience’s …
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Proximo’s Team and Their Spirit Animals
It’s not good enough to talk the talk. You’ve gotta walk the walk. At Proximo, we’re committed to living out the principles and strategies we prescribe for our partnered clients in our own little world. One of the biggest pieces of the puzzle is how we build our team, because our team is your team, …
7 Creative Ways to Promote Your Brand
So you’ve created something awesome, but not many people know about it. You’re not alone. For some creatives, building a prototype or tailoring your service is the fun part. It’s getting the message out there that can feel like an uphill battle. For others, it’s getting a product in front of the right customers that’s …
5 Ways to Differentiate Your Brand
Does your brand pass the “best friend” test? Think about it. Some of our most precious relationships are the ones we have with our favorite brands. Consider for a moment your neighborhood coffee shop, where the barista knows your order by heart. Or the second glance you take as you drive past a #ShotOniPhone billboard. …
Is Decision Fatigue Sabotaging…Everything?
You’ve worked so hard to get to the position you’re in. You’ve done the crummy jobs, spent time and money on your education, maybe you’ve built a successful company and a family, too. This is the life you always wanted – so why does it all feel so awful sometimes? Maybe you’ve never even admitted …
Helpful Tips on Working With a Team
At some point in your professional life, whether you’re an entrepreneur, small business owner or an independent contractor, you’ve probably been faced with asking the question, “who should I work with?” Not only can it be difficult to decide who to work with, but it can also be difficult to understand how to market yourself …
It’s the Season for Giving Back
Proximo is embracing the “give back” season. We started November off with our annual CreateAthon, developing marketing materials for non-profits at no cost to them. And there’s more to come! It’s the beginning of the holiday season, a time to give back to family, friends and most importantly, the community. It’s time to celebrate the …
The Importance of Scaling Strategically
When you are just starting a business, it can be really scary. You have no idea what to expect. Will people like your work? Will you make enough money to continue? Is growth possible? These are the kinds of questions you ask yourself in the beginning. You then start growing. These sorts of worries begin …
Reasons Why You Need a Personal Assistant
Often times, we feel like we have to take on the world by ourselves. Like asking for help is a sign of weakness and that we should be able to get everything done without any help. This is often referred to as superman/superwoman syndrome. When it comes to being an entrepreneur or starting your own …
