Decision fatigue has become an increasing problem in our world, and that’s because there is a continuous intake of information and what seems like endless options. Sometimes making a decision can feel overwhelming. Everyday life is often stressful enough, but when it comes to deciding where to spend your money and budgeting appropriately, it can …
Marketing Strategy
Increasing Engagement Through Social Media Contests
When running a business you may not think about how much your social media can affect your potential customers desire to work with you. Engaging your customers through your social media or even through your website can be a really important tool for your business. It helps to keep your business relevant and fresh in …
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Bring Your Marketing to Life with Digital Signage Creation Tools
Running a successful business takes a lot of moving pieces. It can be a lot to manage alone or even with a team. However, that doesn’t mean that you should neglect certain areas of your business. We know that often marketing can be one of those things that often gets overlooked or neglected. Today, we …
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5 Pointers to Get You Started on Social Media
Social media has become the medium of choice for successful businesses to communicate with their customers, from promoting products and services to engaging in conversations. That’s not to say that other forms of digital marketing have become obsolete; however, if you’re not on social media, you’re losing a lot of business. Whether you just don’t …
5 SEO Mistakes to Avoid
Ranking on the first page of search engine results is what most, if not all, businesses dream about. If you’re one of the few who doesn’t see the importance of a high search ranking, conduct a search for a product or service your business offers to see how much of your competition appears before you …
The 5 Love Languages of Small Business
What Are the 5 Love Languages? As human beings, relationships are an important part of the human experience. We need healthy relationships as they are vital to our mental and emotional health. No matter the stage in a person’s life, what they carry with them most are the relationships they form. But a major factor …
8 Marketing Trends to Watch in 2020
The world of marketing is always changing; and similar to all other types of change, we are made to adapt. A marketing and advertising campaign that is planned and executed effectively can serve the needs of any business, but times have changed and so has the marketing landscape. Customers and businesses don’t interact in the …
Do It Yourself Logo Design – A Very Bad Idea
How can businesses visually stand out from other brands? How can the public recognize your brand in the midst of others? The answer is a logo. When we think of logos, there’s often a few that will stick out. The iconic blue square and white “f” for Facebook. The widely popular swoosh for Nike. The …
Free Websites – Why They Cost More
You’ve started your own business and you’re ready to take it to the next level. Whether you are trying to reach your targeted consumers through branding, social media or word of mouth, all elements of a successful business need a digital place for your audience to come back to. Think of it as a home …
The Do’s and Don’ts of Email Marketing
You probably receive more marketing email messages than you would ever care to read. You probably send all but very few of them to your spam or junk folder. Are we right? We get it, we’ve been there. While it might not seem like it, email marketing is actually still an effective means of growing …
