Hampton Roads Digital Marketing
Running a business includes setting goals and measuring your success in meeting those goals. However, in the world of digital marketing it can be difficult to determine appropriate measures. It can be overwhelming, with so much data available to you. For instance, Google Analytics has over 75 standard reports that can also be modified to …
How to Figure Out If Your Digital Marketing Strategy is Results-DrivenRead More
It’s undeniable that video has seen an explosion of growth in recent years. Consumers and prospects alike are choosing to engage with content via video more than other media types. Between 2016 and 2017 alone, Youtube saw a ninety-nine percent increase in views of branded content. Likewise, Facebook saw an increase of over 250 percent. …
What do you do when you lose access to social media because of an outage? It’s not just hours of conversations and selfies lost; it’s lost business. For many small businesses, entrepreneurs, and even major companies, social media is a means of conducting business. They reach out to customers, both loyal and prospective, sell merchandise …
The world around us is constantly changing, and it’s time for a new generation to enter into the workforce. Millennials move aside: it’s time for Generation Z. By 2030, the U.S. Census Bureau believes that Generation Z will account for 30% of the labor force. As the eldest of this generation begins to enter the …
Ever wonder how much money you should invest into your marketing? Want to know what the magic number is, that will yield you the greatest return? 5% 10% 20%? Well that depends on you! In other words, contrary to what you may have heard recommended, the truth is that there is no “magic number.” I’ll …
When the traditional adult thinks of a typical millennial, they might use some unflattering words. Admit it, you’ve thought it before. Using words like “lazy” or “high maintenance” to describe their way of thinking. Our way of life was founded on the idea that working hard and not asking questions are the keys to being …
Key Takeaways The Internet and its players are always changing – you should be too! The quality of your content is critical for your success. Diversity in digital strategy as well as diversity across platforms are crucial to long-term success. Search engines have been vital tools for users of the Internet from the very beginning. …
Diversify Your Digital Efforts: Changes in Search That Affect Your BusinessRead More
It’s too easy to fill social channels and email newsletters with what we like to call “crap” or Content Rarely Accommodating Pleasure. In other words, useless information that seldom adds value to the lives of your audience. Why would anyone take the time to publish crap online? The answer is simple, when “content is king” …
Content is King, So Put Yours Through the CRAP Meter Before You PublishRead More
Being on Google – specifically showing up high in search results when someone types in a product or service that you offer – is extremely valuable. In 2011, the PewResearch Internet Project did a survey whose results suggested that over 90% of American adults use search engines – 59% on a regular basis. Research from Compete.com indicates that 77% of …
So we’re a little crazy. Perhaps you need to be a little bit crazy to work in this business, but then again, we’re not accountants. All kidding aside, we’ve decided to join the CreateAthon 24-hour, work-around-the-clock blitz to help five area non-profits with their marketing. In this nation-wide partnership, agencies across America work for 24 hours straight to …
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