Search Engine Optimization

Diversify Your Digital Efforts: Changes in Search That Affect Your Business

[container class=”blog_container”] Key Takeaways The Internet and its players are always changing – you should be too! The quality of your content is critical for your success. Diversity in digital strategy as well as diversity across platforms are crucial to long-term success. [/container] Search engines have been vital tools for users of the Internet from …

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Google’s Secret Crush

[container class=”blog_container”] Key Takeaways Mobile is taking over desktop in the number of Internet searches and webpage visits. Local SEO strategy is key in fighting conglomerate marketing engines. Online local directories continue to be an important way to attract customers. [/container] Since its release in July 2014, Google’s algorithm update “Pigeon”, has shown more relevant …

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Search Engine Screwdriver: Utilizing Social Media for SEO Gains

[container class=”blog_container”] Key Takeaways Sharing blog posts on your social profiles will boost your search engine rankings. Quality content is key to increase engagement and better rankings. Social media is just one of many tools you should use to optimize your website for search. [/container] In our last edition we discussed the importance of having a …

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Tiny Screens, Fat Fingers & The Demise of Your Website in Online Search Results

For the first time, your website being “mobile-friendly” is going to have a measurable impact on your business. Before we get into this, stop reading and do a search on Google for the product or service that you offer in the location that you serve. For Proximo, I may type into Google “SEO Companies in …

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The Problem With Big Box “Dental Marketing Companies”

The dental industry can be very lucrative. For that reason, a number of “dental marketing companies” have found their way to the Fortune 5000 list, but that does not mean that they have the best interests of their clients in mind or that they are providing the best services. They’ve grown to be successful because …

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The Unmistakable Link Between LinkedIn & Your Search Engine Rankings

If it’s ever dawned on you that your website showing up high in search results is important for your business, you may be familiar with the term “search engine optimization,” or SEO. Perhaps you’ve even hired someone to help you boost your search engine rankings. If you have, you’re likely a few steps ahead of …

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Is Google Going to Delete My Business Listing?

Being on Google – specifically showing up high in search results when someone types in a product or service that you offer – is extremely valuable. In 2011, the PewResearch Internet Project did a survey whose results suggested that over 90% of American adults use search engines – 59% on a regular basis. Research from Compete.com indicates that 77% of …

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