Kmart is at it again with their campaign to make people laugh. Some new media brains on the case, Draftfcb, and I’m sure some new marketing execs, the new commercial promoting their gas savings is pretty funny. We like the Ship My Pants commercial better, but we’re looking forward to the next one. (There must …
Traditional Advertising
New Old Spice Shaving Gel Commercial
We thought this was definitely something worth sharing. Funny, memorable and gets the point across. Brands are working hard to shed light on new products; Old Spice has our vote of approval for their efforts in this commercial.
Great (Funny) Cross Promotion
Happier Than The Pillsbury Doughboy On His Way To A Baking Convention The Martin Agency strikes again! We ran across this the other day and thought it was a clever cross promotion ad. It’s possible that Pillsbury did not have much to do with the commercial, but they must have given their approval. Kudos to …
I Just Shipped My Pants – Kmart Commercial
We saw this and just had to share. Not only does creating curiosity help brands to get awareness, but edgy commercials like this one can be funny and get the point across.
Is Your Message Fragmented?
I attend a monthly meet-up held at the William & Mary Technology & Business Incubator that is designed as a resource for entrepreneurs to meet potential investors and collaborators, to share ideas and to learn from experienced entrepreneurs, academics and start-up professionals from Richmond to Virginia Beach. I hadn’t gone for a while, but made the commitment to …
Who Really Pays for Advertising?
Although I am in the advertising industry, I have a hard time with the constant bombardment of ads on television and I have avoided subscribing to cable until my recent engagement. My fiancé has been a cable subscriber for some time and it looks like this will be one of many battles to come that …
