Digital Marketing Self-Evaluation

You answered “yes.” That’s great! Often the first thing that people will see on a search engine is a list of local businesses. Making sure your business shows up there is key to driving more calls and visits to your website. Keep at it. There are hundreds of local business directories online.

You answered “Not Yet.” Often the first thing that people will see on a search engine is a list of local businesses. Making sure your business shows up there is key to driving more calls and visits to your website. Start with the main directories like Google+, Bing and Yelp and then keep adding them as time allows.

You answered “yes.” Great news! When potential customers see a list of businesses, they are most likely to click on the business that has reviews. If there is a star rating, they will click on the highest rated businesses. Having reviews next to your online listings will make you stand out and will attract more customers.

You answered “I’m not sure.” Sorry to say, but your competitors may be attracting more of your potential customers. When searchers see a list of businesses, they are most likely to click on the business that has reviews. If there is a star rating, they will click on the highest rated businesses. Having reviews next to your online listings will make you stand out and will attract more customers.

You answered “Yes.” Awesome! Searchers often don’t go past the first page of search results. So showing up on the top of search engines will likely create a steady flow of interested prospects to your website. If you aren’t showing up in the first three listings, there are likely some minor changes that can get you there.

You answered “No.” Well, we’ve got some work to do. Searchers often don’t go past the first page of search results. So showing up on the top of search engines will likely create a steady flow of interested prospects to your website. If you aren’t showing up on the first page of Google, your website and the rest of your Internet presence needs some TLC.

You answered “Yes.” You’re doing great! It might seem like the obvious thing that people know exactly what you do when they come to your website, but the reality is: they wouldn’t be visiting your site if they already knew. Telling customers what it is about your company that is different is a great start to getting them onboard as a customer.

You answered “Not Entirely.” Be clear. It might seem like the obvious thing that people know exactly what you do when they come to your website, but the reality is: they wouldn’t be visiting your site if they already knew. Telling customers what it is about your company that is different is a great start to getting them onboard as a customer.

You answered “Yes.” Steering people into a direction that helps them make a decision that matches your desired outcome will help you turn more of the visitors to your website into customers. It’s usually a good idea to get them to a decision point quickly, so don’t place too many steps in this process.

You answered “Not Really.” Steering people into a direction that helps them make a decision that matches your desired outcome will help you turn more of the visitors to your website into customers. It’s usually a good idea to get them to a decision point quickly, so don’t place too many steps in this process. You can start by placing links or buttons with calls-to-action in places where it makes the most sense.

You answered “Yes.” You’re right on track. A cluttered homepage can be a distraction for visitors. Putting too much information on a page will prevent visitors from finding the information they came looking for and from seeing the things you find most important. Your strategy will drive more visitors to pages with information about specifically what they are looking for.

You answered “No.” It’s time to make some changes. A cluttered homepage can be a distraction for visitors. Putting too much information on a page will prevent visitors from finding the information they came looking for and from seeing the things you find most important. Your cluttered homepage will likely cause visitors to press the back button and visit a site that gives them what they are looking for.

You answered “Yes.” Excellent! Providing valuable information to the people who visit your website will increase the amount of time they spend with your brand online and will provide opportunities for you to present compelling messages about why they should buy from your company. Many websites have useful information, but if your website has truly valuable content, you’ll be more likely to be found, visitors will engage more with your content and they are more likely to convert as a result.

You answered “Not Really.” It could seem like a lot of work, but creating great content is important. Providing valuable information to the people who visit your website will increase the amount of time they spend with your brand online and will provide opportunities for you to present compelling messages about why they should buy from your company. Many websites have useful information, but if your website has truly valuable content, you’ll be more likely to be found, visitors will engage more with your content and they are more likely to convert as a result.

You answered “Yes.” That’s good news. Our experience tells us that most people who visit your website will not become a customer right away. If you allow visitors to leave without providing information about themselves, you may have lost them. Capturing their email address allows you to get them into your marketing funnel, where you can continue to engage them until they are ready to buy.

You answered “No.” You’re likely missing out on rich opportunities. Our experience tells us that most people who visit your website will not become a customer right away. If you allow visitors to leave without providing information about themselves, you may have lost them. Capturing their email address allows you to get them into your marketing funnel, where you can continue to engage them until they are ready to buy.

You answered “Yes.” Lets face it: it’s a social world. People are looking for opportunities to connect with people and brands they relate to. Giving visitors access to additional layers of your company and exposure to your company culture by connecting social media profiles will allow them to spend more time evaluating your company for their needs.

You answered “No.” Lets face it: it’s a social world. People are looking for opportunities to connect with people and brands they relate to. Giving visitors access to additional layers of your company and exposure to your company culture by connecting social media profiles will allow them to spend more time evaluating your company for their needs. You can start by adding links to your social media sites, but the best thing to do is to embed feeds from your social media accounts right into your website so they can avoid the extra click.

You answered “Yes.” Holy cow – you are ahead of the game! Today, people are trying to get access to as much information as possible before they establish a relationship. Not to mention they want access to information right now. Studies show us that the more ways you give a visitor to connect with your team, the more likely they are to establish contact. Despite all of the technology that is available, relationships established in two-way communications are most likely to turn a prospect into a paying customer.

You answered “No.” It’s not the end game, but understand this: Today, people are trying to get access to as much information as possible before they establish a relationship. Not to mention they want access to information right now. Studies show us that the more ways you give a visitor to connect with your team, the more likely they are to establish contact. Despite all of the technology that is available, relationships established in two-way communications are most likely to turn a prospect into a paying customer.

You answered “Yes.” You’re right on track. A blog is one of the easiest ways to introduce new, valuable content to your audience. This content will lead them to engage, spend more time with your brand and it may convince them to do business with your company. Not to mention that blogging regularly can have a significant impact on where you show up in search results.

You answered “No.” This is one of the most important things you can do. A blog is one of the easiest ways to introduce new, valuable content to your audience. This content will lead them to engage, spend more time with your brand and it may convince them to do business with your company. Not to mention that blogging regularly can have a significant impact on where you show up in search results.

You answered “Yes.” Sweet. Keep up the good work. When you slow down your blogging, your placement in search engines could suffer and you eliminate opportunities for people to find you when they search for questions that your articles and videos answer. It’s a good idea to introduce new content at least once a week. It might seem like a lot of work, but if the information is truly valuable, it will pay off in the long run.

You answered “No.” Uh-oh. When you slow down your blogging, your placement in search engines could suffer and you eliminate opportunities for people to find you when they search for questions that your articles and videos answer. It’s a good idea to introduce new content at least once a week. It might seem like a lot of work, but if the information is truly valuable, it will pay off in the long run.

You answered “I have several social media profiles.” You’re doing great! Having a well-established presence in social media can create new inroads for prospects to find your company. Well-written social media profiles can even push your competitor’s out of their placement in search results. Having multiple listings for your company on the first page of search results (social media profiles, videos and your website) is call search engine domination and it’s really good for your business.

You answered “Just Facebook.” It’s a really good idea to identify other social networks where you can establish profiles. Having a well-established presence in social media can create new inroads for prospects to find your company. Well-written social media profiles can even push your competitor’s out of their placement in search results. Having multiple listings for your company on the first page of search results (social media profiles, videos and your website) is call search engine domination and it’s really good for your business.

You answered “No.” You may not be a fan of social media, but it plays an important role in successful marketing strategies. Having a well-established presence in social media can create new inroads for prospects to find your company. Well-written social media profiles can even push your competitor’s out of their placement in search results. Having multiple listings for your company on the first page of search results (social media profiles, videos and your website) is call search engine domination and it’s really good for your business.

You answered “I post regularly to my social media profiles.” The better question is: Are people engaging with the content you are sharing? Posting on social media can be a waste of time if your fans are not engaging with your content. If they are, great. If not, you might need to rethink your strategy for how you get people interacting with your posts.

You answered “Just Facebook.” That’s good, but it might not be enough. Sharing content on all social networks will open doors that feed customers to your business. Another question to ask is: Are people engaging with the content you are sharing? Posting on social media can be a waste of time if your fans are not engaging with your content. If they are, great. If not, you might need to rethink your strategy for how you get people interacting with your posts. The first step, however, is to start posting your what you share on Facebook with your Twitter followers.

You answered “No.” Why exactly did you start those social profiles to bring with? Sharing content on all social networks will open doors that feed customers to your business. Another question to ask is: Are people engaging with the content you are sharing? Posting on social media can be a waste of time if your fans are not engaging with your content. If they are, great. If not, you might need to rethink your strategy for how you get people interacting with your posts. First, you have to start posting!

You answered “Yes.” You’re on your way to getting more prospects and existing customers to spend more money with your company. Thinking about the amount of spam we get might make some think that email marketing is dead, but it’s not. It’s really about how well you communicate via email. Carefully crafted email campaign will drive sales to your business.

You answered “No.” Time to step into the 21st Century. Thinking about the amount of spam we get might make some think that email marketing is dead, but it’s not. It’s really about how well you communicate via email. Carefully crafted email campaign will drive sales to your business. Start asking your customers for their email addresses as a first step.

You answered “Yes.” To better gauge your response, how often do your emails drive customers to call your business, reply or purchase your products and services? Emails that contain truly valuable information tied to offers that are compelling are most likely to boost your sales. Some companies survive entirely off of emailing prospects and customers on their list. Sound crazy? Talk to the guys who are making millions this way.

You answered “I mostly send promotional emails.” To gauge how well these messages are working, how often do your emails drive customers to call your business, reply or purchase your products and services? Emails that contain truly valuable information tied to offers that are compelling are most likely to boost your sales. Some companies survive entirely off of emailing prospects and customers on their list. Sound crazy? Talk to the guys who are making millions this way.

You answered “I rarely send emails to my customers.” Some companies survive entirely off of emailing prospects and customers on their list. Sound crazy? Talk to the guys who are making millions this way. To gauge how well your messages are working, ask yourself how often your emails drive customers to call your business, reply or purchase your products and services? Emails that contain truly valuable information tied to offers that are compelling can create a big boost in your sales.

You answered “Yes.” It sounds like you are familiar with the term “remarketing.” Serving ads to people who have already visited your website is a great way to achieve additional impressions and to draw them back into your site. They used to say, “it takes seven impressions to make a sale.” These days that number is closer to 15. Keep up the good work.

You answered “No.” This concept is called “remarketing.” Serving ads to people who have already visited your website is a great way to achieve additional impressions and to draw them back into your site. They used to say, “it takes seven impressions to make a sale.” These days that number is closer to 15. Remarketing is very inexpensive as you can choose how much you are willing to spend to serve these ads. The more you spend, the more your previous visitors will see your ads.

You answered “Yes.” You’re kicking butt and taking names! Search engine ads are one of the least expensive, most productive, highest return on investment ads you can buy. They target people who are looking for what you offer and if well-written will drive many qualified leads into your website.

You answered “No.” You are definitely missing opportunities. Search engine ads are one of the least expensive, most productive, highest return on investment ads you can buy. They target people who are looking for what you offer and if well-written will drive many qualified leads into your website.

You answered “Yes.” Using this strategy, you will get more of the people who see your ads to click on them. If you are familiar with the data in your ad campaign, check your CTR or click through rate. Anything above 1% is good, but great ads will achieve a 10% CTR or higher.

You answered “No.” Using this strategy, you will get more of the people who see your ads to click on them. If you are familiar with the data in your ad campaign, check your CTR or click through rate. Anything above 1% is good, but great ads will achieve a 10% CTR or higher. For now, try different approaches. If you aren’t comfortable putting an offer in your ads, at least include thinks like “call today” or “read our reviews.”

You answered “Yes.” You rock! In addition to having well-strategized ads, creating pages on your website that continue to drive the message home and allow your visitor to engage with your offer or call-to-action will increase the conversion rate of your ad campaign. Just taking people to the homepage when they click on an ad can cost you as they won’t want to dig for the information you promised them.

You answered “No.” Just taking people to the homepage when they click on an ad can cost you as they won’t want to dig for the information you promised them. In addition to having well-strategized ads, creating pages on your website that continue to drive the message home and allow your visitor to engage with your offer or call-to-action will increase the conversion rate of your ad campaign.

You answered “Yes.” Good job! While this isn’t always as effective as search engine ads at drawing people in, these ads are contextually targeted meaning they only appear on pages of the Internet that are related to topics you specify. In other cases, you can choose what sites your ads appear on. This is good because it gives you an opportunity to send targeted messages that are likely to compel people to learn more by clicking into your site.

You answered “No.” While this isn’t always as effective as search engine ads at drawing people in, these ads are contextually targeted meaning they only appear on pages of the Internet that are related to topics you specify. In other cases, you can choose what sites your ads appear on. This is good because it gives you an opportunity to send targeted messages that are likely to compel people to learn more by clicking into your site.

You answered “Yes.” You are on fire! Social media ads, like banner ads, can be targeted and are inexpensive when you compare them to traditional advertising investments. You can use them to achieve brand awareness, to drive attendance at an event or to get customers to purchase your products and services. You will likely be able to reach ten to 20 times as many customers on social media than you will with the same investment in a magazine ad.

You answered “No.” You may not be there yet, but social media ads, like banner ads, can be targeted and are inexpensive when you compare them to traditional advertising investments. You can use them to achieve brand awareness, to drive attendance at an event or to get customers to purchase your products and services. You will likely be able to reach ten to 20 times as many customers on social media than you will with the same investment in a magazine ad.

You answered “Yes.” Excellent. Targeting ads based on demographics and interests can increase the likelihood that the people who see your ads are interested in your products or services. It’s a waste of money to advertise to anyone and everyone when you have the opportunity to target people who are your most likely buyers.

You answered “No.” You might be spending more than you need to. Targeting ads based on demographics and interests can increase the likelihood that the people who see your ads are interested in your products or services. It’s a waste of money to advertise to anyone and everyone when you have the opportunity to target people who are your most likely buyers.

You answered “Yes.” Awesome! Traditional ads have limited space and time to get your message across, but come with a high price tag. Your website on the other hand provides an unlimited amount of space and time to compel your audience. They key is to make sure that your call-to-action is effective at driving people to your website.

You answered “No.” You could be missing a lot of new business. Traditional ads have limited space and time to get your message across, but come with a high price tag. Your website on the other hand provides an unlimited amount of space and time to compel your audience. They key is to make sure that your call-to-action is effective at driving people to your website.

You answered “Yes.” That’s wonderful. Once someone decides to come to your website based on your traditional ad, they expect to pick up where they left off. Make sure your message is consistent and you offer compelling reasons to get visitors to take the next step.

You answered “No.” It does take extra time, but it’s worth it. Once someone decides to come to your website based on your traditional ad, they expect to pick up where they left off. Make sure you create landing pages with messages that are consistent, offering compelling reasons to get visitors to take the next step.

You answered “Yes.” You’re definitely on to something! One of the best ways to get someone to make the transition from your ad to your website is to make them feel like they are getting something that few other people will. This exclusive access makes people feel like they are included in something special and is an effective way to increase cross-platform conversions.

You answered “No.” One of the best ways to get someone to make the transition from your ad to your website is to make them feel like they are getting something that few other people will. This exclusive access makes people feel like they are included in something special and is an effective way to increase cross-platform conversions.

You answered “Yes.” This is truly stellar! Google Analytics gives you access to valuable information that will help you determine how effective you are at attracting visits, retaining visitors, converting customers and so much more. The depth of this data goes beyond anything you’ll have time to analyze, but if you have a specific goal in mind, Google Analytics has the data you need and can be setup to send pre-programed reports when events occur.

You answered “I’m not sure.” You definitely need to call us! Google Analytics gives you access to valuable information that will help you determine how effective you are at attracting visits, retaining visitors, converting customers and so much more. The depth of this data goes beyond anything you’ll have time to analyze, but if you have a specific goal in mind, Google Analytics has the data you need and can be setup to send pre-programed reports when events occur. Because we think this is so important, we’ll install Google Analytics on your website for free or show you how to get access to your account so that you can put this amazing tool to work for your business.

You answered “Yes.” We’re singing your praises! There is some truly impressive technology out there to help us measure how well your marketing is performing. Call tracking offers a unique opportunity to track traditional advertising as well as see exactly what online sources drove people to call your business. Many call tracking services will also record your calls so you have even more information about the success of your efforts.

You answered “No.” If you spend money on advertising, there is no reason not to have this resource at your fingertips. Call tracking offers a unique opportunity to track traditional advertising as well as see exactly what online sources drove people to call your business. Many call tracking services will also record your calls so you have even more information about the success of your efforts. Our call tracking service starts at just $50 per month for 10 different numbers.

You answered “Yes.” The more data, the better! How you use it will determine how much you spend on advertising and how successful you are in vehicles you invest in. Not every platform is appropriate for all businesses and some platforms are appropriate but certain messages just won’t work. Having a grasp on what drives customers through your doors will allow you to refine this in order to maximize your ROI.

You answered “No.” The more data, the better! How you use it will determine how much you spend on advertising and how successful you are in vehicles you invest in. Not every platform is appropriate for all businesses and some platforms are appropriate but certain messages just won’t work. Having a grasp on what drives customers through your doors will allow you to refine this in order to maximize your ROI.

You answered “Yes.” Traditional advertising is more difficult to track, but if you are compelling people to visit your website after seeing or hearing a traditional ad, you can track it by setting up a special page or unique URL that will tell just how many people decided to visit based on your ad. This information might tell you how well your message was crafted or it might tell you that the vehicle was a poor one to begin with.

You answered “No.” Traditional advertising is more difficult to track, but if you are compelling people to visit your website after seeing or hearing a traditional ad, you can track it by setting up a special page or unique URL that will tell just how many people decided to visit based on your ad. This information might tell you how well your message was crafted or it might tell you that the vehicle was a poor one to begin with.