As we all know Facebook has a huge following, but do you know just HOW huge? Facebook has nearly 1.6 billion active users, so it’s pretty dang likely that your target audience is on there too. Because of the number of people using the platform, and to ensure a good user experience, Facebook created an algorithm to help users regularly see the posts that they find most engaging.
The fact is, each person on Facebook is susceptible to over 1500 status posts in their newsfeed every day, but realistically none of us have the time to see all of those, and Facebook knows that. This is why they created the algorithm, which chooses the top posts to find their way into your actual newsfeed.
Here is how it works.
The key is post engagement. The more someone engages with your posts (meaning reacting to, commenting on, or sharing them), the more your posts will then show up in that persons newsfeed.
Why does this matter to you as a business owner? Because you spend time and money posting content that you want to get in front of your audience, and if engagement is low, you could be posting content that isn’t actually being seen by your followers. And don’t be fooled by high numbers of page likes, just because they “Like” your page, does not mean that your posts are making it into their newsfeed.
To do this, you have to maintain high levels of engagement with the people you want to stay in front of. The goal of a business Facebook page is to create content that encourages users to engage regularly with the posts. That is why when you are creating a Facebook contest you want to be sure you have the users “Like and Comment” on the post to qualify to enter. This increased engagement will help the posts you spend time creating, be more likely to show up in their newsfeed when you need them to.
Maintaining regular engagement with your audience, even through content unrelated to your business (or even industry) at all times, means that when you are posting specials or business announcements your followers are sure to see them too!