The 3 Reasons Why You Need To Start Selling With Stories Now?
We live in a digital world where marketing rules have changed. The old ways of advertising and marketing do not work anymore.
Marketing is no longer about who has the best product but about who tells the best story.
Companies that sell with stories have a competitive advantage over those that don’t. They can reach more people and create loyal customers by making it personal and emotional rather than just about the product.
The 3 Reasons Why You Need To Start Selling With Stories Now?
1) Stories are more memorable than facts
2) Storytelling builds trust
3) Storytelling is more persuasive
How You Can Sell Your Product or Service Through Storytelling and Why You Should Do It Now?
Storytelling is the most powerful way to sell your product or service. It’s a great way to connect with your audience and tell them about your product or service emotionally and engagingly.
People are more likely to remember stories than facts, stats, or features. So if you want to make sure that people remember your product or service, storytelling is your best strategy.
Both the seller and the buyer can feel the benefits of storytelling.
For example, it can help companies better understand their customers, leading to more personalized products and services that people love.
You don’t have to brag to tell your story.
The first rule of storytelling is to show, not tell.
This rule seems like a no-brainer, but it’s incredible how often it’s ignored in marketing copy. We all know the feeling of reading a company’s website and feeling that we’re being told about their service rather than shown what it does for us and why we should care.
Sharing customer stories, why you opened the business in the first place, and the goals you hope to achieve are great ways to separate your brand in the eyes of consumers.
Story-selling is not about who can brag the most or is the best on camera. It is about creating emotions in your prospects to get them to act now.
Here is an actual example of one of our clients who uses stories of their customers to market their business so the owner doesn’t have to be the one in all of the marketing.
What they do beautifully in this video is they tell an emotional story that their target audience can relate to.
The most important thing that you have to do when telling stories to market your brand via social media is the customer must see themselves in the photos and videos.
The story has to strike an emotional chord that makes them want to do business with you versus your competition.
Utilize your best customer testimonials in your marketing.
Don’t be afraid to use written word to tell your story and then find an emotionally based photo to utilize in your post.
Marketing is NOT screaming from the rooftops how amazing the business owner is or how great the company is.
Great marketing is all about what you can do to serve your customers in the best way possible and to make them feel like you are invested in their overall success.
Proximo: An Expert in the Trades Industry
