Increasing Engagement Through Social Media Contests

When running a business you may not think about how much your social media can affect your potential customers desire to work with you.

Engaging your customers through your social media or even through your website can be a really important tool for your business. It helps to keep your business relevant and fresh in their mind. A customer is more likely to remember a brand or company they interacted with on social media when they are making a choice to buy.

One really great way to increase engagement for your business is through the use of contests held through your social media pages.

Contests are a fun way to get your customers visiting your page more often.  Let’s discuss the specifics on how contests can help you and your business. 

Three thought bubbles on a clothes line with the words 'The winner is...'

Why consider using contests? 

The short answer is that it will help your business grow its platform.

When you engage in contests that include partnering with another business you get the benefit of their audience visiting your page as well. Contests also allow you to work with other businesses, when you work together with other local businesses in your area, you gain a partnership that may be long-lasting and beneficial for you both.

Contests also grab the attention of possible customers, someone that may normally scroll past your page may stop, engage, and even share your post with friends.  

An illustration of a lightbulb with two people shaking hands inside of it


Now, you may be wondering what type of results you’ll see from a social media contest. Contests can include rules for the entrants such as sharing and tagging friends. This helps spread your business and creates organic growth on your contest.

People who already like your page will invite their friends who are likely to like it as well.

We also suggest boosting your contests so that people who don’t follow your page can see it. This is one of the most important parts of contests, as you’re able to reach people outside of your followers and gain new likes and follows for your business. 

How we can help

Our team here at Proximo is happy to help you from start to finish when it comes to organizing and implementing a contest via your social media.

In fact we want you to know that we’re happy to shoulder most of the work for you. We want our clients to see the success they deserve, but without the stress of having to handle a contest and the day-to-day work of your business.

We’ll help plan, implement, and manage the contest – and we’ll help do as many as you’d like!!

We also hold quarterly meetings to strategize what we can change and how we can improve with the contests so that you continue to see growth on your social media reach.

Our team is dedicated and inspired to help your business grow its customer engagement! Contact us today to schedule an appointment to help you start your social media contests!