How to Market to Generation Z

The world around us is constantly changing, and it’s time for a new generation to enter into the workforce. Millennials move aside: it’s time for Generation Z.

By 2030, the U.S. Census Bureau believes that Generation Z will account for 30% of the labor force. As the eldest of this generation begins to enter the workforce, it’s important to realize they are unlike any generation that has come before them. 

Born with technology that has connected Generation Z to the rest of the world, they have grown up and view the world differently than Millennials, Generation Xers and Baby Boomers. Just as they see the world differently than those before them, companies need to market differently to reach them. With 55% of Generation Z members using their phone for 5 or more hours a day and 26% using it for more than 10 hours a day, the marketing strategies used by companies need to move digital to draw the attention of the new consumers.

What to Know About Generation Z

• Social Media: Generation Z loves social media, with some individuals checking their social media accounts upwards of 100 times a day. However, not all social media is liked by Generation Z. According to a 2019 study done by Piper Jaffery, 73% of Generation Z members preferred that companies contacted them through Instagram. The next closest, Snapchat at 49%. While Millennials and previous generations may love Facebook, Generation Z views it as a dying platform. Only 12% of Generation Z members said Facebook is the best way to market to them.

• Short and Sweet Video Marketing: You may be wondering what the attention span of a Generation Z member is. 8 seconds! Yes you read that correctly, only 8 seconds. With increased time spent on platforms like YouTube, video marketing is one of the best ways to reach Generation Z. However, you should keep these videos short because in only 5 seconds your ad can be skipped on YouTube. To reach Gen-Z while they are scrolling feeds, you should make a video that says it all in 5 seconds. 

• Help The World: 60% of Generation Z say that they want their job to impact the world. Generation Z members are heavily invested in social responsibility efforts like environmental protection as well as racial, gender and income equality. Showing an effort to help not only the planet, but the people around you as well will get their attention.    

If you want to reach the up and coming generations then moving to digital is what you need to do. As a digital marketing firm we are here to help in that change over. For more information give us a call at (757) 504-2429 to find out how we can help you.