analytics & metrics
Back in the day, it was okay for marketing agencies to get paid big bucks to create an advertising campaign without ever being held accountable for how many customers it truly brought through the business’ doors. This was in part due to the fact that there were limited ways to effectively and efficiently track how many customers a campaign generated and how good off your business is as a result of the marketing campaigns. Today, the advancement of technology provides us with a workshop full of tools to tracking marketing and advertising results. Unlike traditional agencies, Proximo Marketing Strategies is dedicated to measuring and tracking each and every investment that your business makes in marketing through our web analytics services. Our team utilizes a range of professional tools to measure performance, track return on investment (ROI), and provide detailed reports that show your business how well your advertising is working.
Let’s face it, technology is constantly changing in today’s world and we are always adapting to the advantage of the latest tools to measure your marketing investment. At Proximo Marketing Strategies, we currently use an array of analytical tools like Google Analytics, dynamic call tracking, short links, QR codes, custom URLs, and creative engineering to measure both digital and traditional marketing investments. Once we collect all the data that we want and need, Proximo Marketing Strategies provides our clients with detailed monthly reports that either proves or disproves an investment’s viability. Based on this data, our next step is to provide advice to our clients about what we feel is the next best step for them in order to make changes that will produce more efficiency and a greater return on investment in the future.
What is Google Analytics?
You may be asking yourself “What is Google Analytics?”
Check out the video below to learn how we use Google Analytics to measure your business’ success.
NEXT LEVEL ANALYTICS
If you’re looking for ways to hold yourself, your team and your advertising partners accountable for the dollars you invest in your advertising and marketing, talk to us today. We can create a plan to measure and track your exiting advertising, provide advice on how to accelerate your business growth and step in where needed to provide web analytics services that lead to your business’ success. We’ll start by giving you some basic education, and we’ll even install Google Analytics on your site for free. Use the form below or give us a call today to see just how Proximo Marketing Strategies can partner with your organization.