We had a meeting with a potential client yesterday and I was trying to explain how important a company’s website is to its overall marketing success. I tried hard to explain just how important it is to invest in building a great website BEFORE they spent big money on other marketing efforts. The big point here is that we are always connected; we bring our smartphones everywhere and many of us bring our tablets as well.
I opened my email this morning to find this insightful report from Google about just how much we use our smartphones in America. Did you know that 57% of people search on their smartphones every day? The survey also shows how important it is for a brand to have a presence on social media, citing 80% of respondents who said they access social networks on their smartphone every day.
I could go on spouting out statistics from the survey, or I could just let you read it for yourself. You can access the report here:
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