What personal information do we collect from the people that visit our blog or website?
When subscribing to the newsletter on our website or completing a contact form or online assessment, as appropriate, you may be asked to enter your name, email address, phone number, company or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form, complete an online assessment or enter information on our site.
How do we use your information?
We may use the information we collect from you when you sign up for our newsletter, fill out a form, complete an online assessment, respond to marketing communication, or use certain other site features in the following ways:
- To personalize user experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To allow us to better service you in responding to your customer service requests.
- To send periodic emails regarding your services.
- To follow up with you after correspondence (email or phone inquiries)
How do we protect visitor information?
- We do not use vulnerability scanning and/or scanning to PCI standards.
- We only provide articles and information. We never ask for personal or private information like credit card numbers on our website.
- We do not use Malware Scanning.
- We do use an SSL certificate.
Do we use ‘cookies’?
- First-party cookies and identifiers: We may use first-party cookies or other identifiers, such as the Google Analytics cookie, to collect data about user behavior, preferences, and interactions with our website.
- Third-party cookies and identifiers: Third-party vendors, including Google, may use third-party cookies or other identifiers, such as Google advertising cookies, to provide analytics and advertising services on our website.
If you disable cookies off, some features will be disabled. It shouldn’t affect the user experience.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
Google Analytics Advertising Features
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use various Google Analytics Advertising Features to enhance our website's functionality and improve user experiences. These features provide valuable insights into user behavior and help us tailor our services more effectively. Below are the specific features we implement:
- Google Display Network Impression Reporting
- Google AdSense Advertising
- Demographics and Interests Reporting
- DoubleClick Platform Integration
- We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
- Demographics and Interests Reports: By utilizing this feature, we gain insights into the age, gender, and interests of our website visitors based on data provided by Google. This allows us to better understand our audience and create content that resonates with their preferences.
- Cross-Device Reports: Our implementation of cross-device tracking enables us to track user interactions across multiple devices. This helps us provide a comprehensive view of user engagement, ensuring a seamless experience as users move between devices.
- Google Ads Linking: We have linked our Google Analytics and Google Ads accounts to gain deeper insights into the performance of our ads. This linkage allows us to refine our advertising strategies and tailor our campaigns to better suit user preferences.
- Google Signals (Beta): We use Google Signals to obtain aggregated and anonymized insights into cross-device behavior, even for users who haven't given consent for personalized ads. This helps us understand user journeys and optimize our services accordingly.
- Custom Dimension and Metric Tracking: Our use of custom dimensions and metrics in Google Analytics allows us to track specific user behaviors or characteristics that are relevant to our business. This customized tracking helps us gather meaningful data that informs our decisions and improvements.
If you wish to opt-out of the Google Analytics Advertising Features that we use, you have several options:
- Ads Settings: You can adjust your ad personalization settings through Google Ads Settings (https://adssettings.google.com).
- Ad Settings for Mobile Apps: If you access our website through a mobile app, you can manage your ad preferences using the relevant ad settings on your device.
- Other Means: You can also opt-out of these features through other available means, such as the Network Advertising Initiative's (NAI) consumer opt-out platform (http://optout.networkadvertising.org).
Please note that even if you opt-out of these features, you may still receive generic advertisements from other sources.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
- Users can visit our site anonymously.
How does our site handle ‘do not track’ signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
- We will notify the users via email within 7 business days
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to be in accordance with CANSPAM. We agree to the following:
- If at any time you would like to unsubscribe from receiving future emails, you can email us at email@example.com and we will promptly remove you from ALL correspondence.
Last Edited on 8/8/2023