The current staffing crisis, known as The Great Resignation, has left many companies struggling to find the right talent to fill their positions. While it may seem daunting, it’s so important to remember that this is an opportunity to take a step back and re-evaluate your hiring and recruiting practices including: who you want to hire, what your company is offering in terms of benefits, and ultimately your recruitment strategy and campaigns.
Companies should always be re-evaluating their hiring and recruiting practices to ensure they are targeting the right people and offering the right type of benefits. It is important to first consider the type of talent you want to hire and understand what’s important to them. By understanding this, you can then figure out the rest of your game plan. Once you understand WHO you want to hire, you then want to look at your process for attracting them. You can use content on social media, advertising, or events to recruit these individuals. It’s about getting your message in front of the right people in the places where they spend most of their time. Now that you know the who and the where, it’s important to focus on what you want to say to them. Your message and how you communicate to your prospects will determine if they choose a job with you vs another company.
Just as you provide unique differentiators for your clients, you too should offer unique benefits to your current and potential employees. Unique benefits can be as simple as a birthday being treated as a paid holiday, or health and wellness benefits such as chiropractor visits, massages, etc. You could also offer clothing allowances or lifestyle budgets, incentivizing or with PTO. Additionally, offering employees the option to work remotely can provide them with more flexibility and freedom. While financial compensation is important, you can add additional benefits that outweigh the financials in the minds of your prospective employees.
We understand that recruitment can be a challenging process and even more so in this era of The Great Resignation. We’re here to help you make your business stand apart from the rest. Hiring an agency like Proximo can provide you with the support you need to make sure your recruitment campaigns are successful. Our technology-driven approach to recruitment and advertising can make the process easier by leveraging our expertise in digital marketing and analytics. With Proximo by your side, you’ll have the best tools for strategy and advertising, both essential to finding the best talent for your company. Proximo is here to assist you in creating and designing targeted and effective campaigns that will make your business attractive to potential employees. We won’t leave you hanging either. We’ll thoroughly assess and provide you with comprehensive reports and advise you on future recruitment campaigns.
There’s no better time than now to re-evaluate your recruitment processes, and Proximo is the perfect partner to help you with finding the best talent for your company. Contact us today to learn how you can hire and retain the best talent!