Marketing your business on search engines is by no means at all a new concept, but many businesses simply aren’t aware of the power and efficiency behind creating a Search Engine Marketing campaign. The reality is, search engines could very well be the number one source of new customers for your business – that is if you take advantage of all the different opportunities search engine advertising has to offer you. Unlike search engine optimization, search engine advertising allows businesses to pay to have their website show up at the top of search results. With search engine marketing, you can create an advertising campaign that makes your ads show up only when someone is searching for the products and services that you have to offer. And even better yet, with search engine marketing you pay only when someone clicks on your ad.
Your potential customers are searching the Internet for a solution to their needs. The question that must be asked is whether they find your business or your competitors? Apart from being able to control your budget and not paying for ads that don’t deliver customers, there are many advantages to advertising on search engines. The biggest provider of search engine ads is Google; however, Bing and Yahoo! also offer opportunities to place ads at the top of their search results, allowing you to attract more customers than you imagined possible.
Proximo Marketing Strategies is a Google Partner and has vast experience in creating effective, measurable search engine marketing campaigns. If you want your phones to be ringing non-stop, Search Engine Marketing may be the right strategy for your business.