What is SEO? Watch This Three-Part Series to Learn How Search Engine Optimization Works

In the coming months, you’ll see more video resources from us as we look to build out our education library. We’re playing with some different equipment and technology and are aiming to educate our customers and prospective customers on the ins and outs of digital marketing. In this article, we’ve put together a three-part Google Hangout that explains what SEO is, how to optimize your website for search engines and we’re giving you some really helpful resources to make the most of your search engine optimization efforts.

SEO Explained Part 1: The Secret to Search Engines

Search engines might seem complicated if you hadn’t thought about what motivates them; but like everyone else, they need money to operate. This video explains what search engines are looking for when delivering results to the top of the first page. We’ll look at what good and bad search results look like and how your site being a bad result can create a negative experience and have a negative impact on your business.

SEO Explained Part 2: Elements of Successful SEO

When it comes to optimizing your website for search engines, there are many things that you need to be aware of. From your content to the links pointing to your site and the importance of social media and mobile compatibility, we’ll explore each individual element and what you need to do to show your best side to search engines and the people who will come to your site.

SEO Explained Part 3: SEO Resources

There are many tools available to help you achieve SEO success. We’ll show you keyword planning tools, diagnostic tools and some pretty in-depth analytical tools to help you understand what’s happening behind the scene and to help you improve your search engine optimization.

Proximo Marketing Strategies is a Williamsburg, VA website design and digital marketing firm. We help companies and nonprofits utilize technology to engage the most people without paying old-school marketing prices to achieve their goals. If you’re interested in seeing how we can help you launch a strategic website design or bring more customers through your doors, just fill out the form below. Don’t forget about our free SEO evaluation.