Things Have Changed
You might remember the days when the growth of your business depended on the size of the ad your company placed in the phone book. Perhaps you didn’t place an ad in the phone book, but you remember the days when your local print newspaper ads generated a ton of business. In the 21st Century, it’s hard to rely on either one of these marketing efforts (phone books and newspapers) to bring you a return on investment that is comparable to the ones you saw back in the day.
Other things have changed too. For one, the ability to measure your advertising investment has seen a vast improvement over the past few years as well. Now-a-days, you also likely rely more on your website as a source for new customers than ever before. If neither of these things are at the forefront of your marketing plan, it may be time for you to reconsider your marketing efforts and begin the process of having an upgrade through the help of a digital marketing agency.
A Strategy that Works
At Proximo Marketing Strategies, we’ve spent years researching the best ways to get our clients in front of hot prospects. In doing so, we have adopted the growing digital marketing culture. This has left many communication mediums, like phone books and newspapers, out of our list. While traditional advertising still has its place in every marketing plan somewhere, digital marketing has stolen the show from what you may have done 10 years ago. Proximo Marketing Strategies is a digital marketing agency focusing on attracting more qualified leads to your website, generating complementary reviews on your directory listings, getting more potential customers in your marketing funnel and converting prospects into revenue-generating customers. We use a combination of technology, strategy, data, and experience to be the most effective at achieving your growth goals. In addition, we place a heavy focus on relationship building with your customers, your network, and your community, to ensure that your number one referral source (i.e. your people), are singing your praises.
Search Engine Optimization
Search Engine Optimization, or the process by which you move your website higher in search results is a critical investment for any business as it drives organic results. Important components of SEO include the content on your site, the links pointing to your site, its mobile optimization and your social presence among other things.
Search Engine Advertising
Search Engine Advertising (Pay Per Click or Google Ads) allows for the development of targeted campaigns designed to reach the people searching for the services you specify in an immediate geographic area.
Social Media Strategy
Your clientele are engaged with social media and they could be engaging with your brand, telling your story and being your best source of new business. With a growing number of platforms and algorithms that go with each, it can be frustrating to manage this foreign landscape on your own. Our digital marketing experts can help you effectively engage your audience by promoting content that is valuable to your followers.
In addition to helping with various digital marketing services, we pride ourselves on helping clients navigate the murky and sometimes turbulent waters of marketing in the 21st Century. Whether it’s planning a media blitz, generating online leads, researching local opportunities, devising a strategy for cross promotion campaigns or just streamlining your networking commitments, we’re interested in helping you save time and maximize returns.
Achieving high touch, high frequency communications is done best through email. Receipts will start to receive high-quality content via email that reminds them of you, motivates them to share on social media and tell friends about your business. Email Marketing is defined as sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately.
Video has become the most popular and effective way for consumers to receive content. Videos are easily shareable in emails, social profiles, websites, and in other places on the web. Taking advantage of the effectiveness of video can take your business to the next level. These will allow you to highlight individual experiences and showcase unique amenities to draw people to your business.
At Proximo Marketing Strategies, our team of specialists have years of experience, backed by thousands of hours worth of research, helping businesses select the perfect networking events for their employees, providing training on the best methods to engage the people around you, build lasting relationships, and most importantly, cultivating those relationships so that they lead to new customer opportunities for your business.
Case study after case study tells us how the design of a web page, post card, business card, logo or Facebook graphic has a significant impact on how well a message is received and how many people respond to the message with a desired action.
Whether you are throwing a party that will blow the roof off the building or a formal social gathering to promote the creation of a new product line, the team at Proximo Marketing Strategies is here to help spread the word throughout the community near and far about what your business has going on through our event marketing services. When it comes to networking with new clients and building relationships or catching up with some old ones, hosting an array of events showing what you have to offer can be one of the best methods for gathering people from near and far, and putting a face to your business.
Press & Media Relations
They say that any press is good press. While that may not always be true, what is often true is that getting your story into the press doesn’t have to be expensive, but it can be a very effective way to spread the message that you want people to hear about your company or organization. Press relations is all about creating, identifying and sharing the good news with the world.
Helping to Fulfill Your Mission. Proximo Marketing Strategies is dedicated to serving the needs of all nonprofits, businesses, and government agencies. In addition to our traditional marketing services, it is our mission to be able to help our clients with all aspects of grant writing and grant funding. We offer a variety of nonprofit marketing services packages so that, no matter what your needs, we can help you achieve your goals. We look forward to serving you and your mission!