2022 is coming to a close and the New Year is fast approaching! A new year presents opportunities for growth, expansion and improving business results. It is a great time to refocus, update your vision and create a plan for how you will move forward to accomplish your goals. Here are some essential things to know before creating your 2023 marketing strategy.
Whether you knocked your goals out of the park or fell short, it is vital to reevaluate your vision and goals for the future. As you know, circumstances change. What we wanted to achieve last year may align with what we believe is possible now.
Here are some tools you can leverage to ensure you have a clear vision and specific goals you will achieve in the new year.
Set your SMART Goals
SMART goals are a proven method for setting and achieving goals in organizations across the world. They provide a clear picture and roadmap to where you want to go.
Here is what makes a goal SMART:
Specific – Know exactly what you want to achieve with absolute clarity so that your team knows the target and what success looks like
Measurable – Create goals that can be measured with numbers or yes/no answers as to whether they were achieved or not
Achievable – Stretch and challenge your organization, be sure to set goals that you can achieve based on your plan, resources and capabilities
Realistic – Set goals that your organization is capable of achieving without making the target unrealistic to accomplish
Timely – Have time restrictions on all of your goals to reach your targets on your specified timeline
Track Your Progress
“What gets measured, gets managed” – Peter Drucker
The only way to know if you’re on track to hit a target is if you are measuring your progress toward the goal. It is critical to create KPIs or key performance indicators that you can look at periodically to measure your progress. These KPIs will inform you whether you are on track to hit your targets. You never want to think that you will accomplish a goal with which your actions and activity do not align.
There are two categories of KPIs that you will want to evaluate.
Leading indicators – These are the activity numbers that will tell you whether or not you are likely to hit your goals based on activity and early results from those activities.
Lagging indicators – These are the actual goals/numbers that you want your organization to meet. Lagging indicators can only measure once you know if you hit the goal.
Creating leading and lagging indicators will give you the data necessary to know if you need to change course or adjust your approach. There are strategic questions that you can ask yourself and the leadership of your organization that will help you to create these goals and KPIs so that 2023 is your best year yet.
Questions To Ask Yourself:
What is the one thing we can do for growth (or fill in your desired outcome) that would significantly impact our results?
How can we get new clients for half the cost?
How can we convert more people who visit our website/social media into clients?
How can we make price irrelevant for our clients?
How can we get better results from our marketing while reducing our efforts and becoming more efficient?
What do we need to change, eliminate or delegate that would lead to major improvements in our performance?
There are many more questions that you can ask to create a crystal clear plan and goal for your business. That’s why at Proximo, we offer strategy as a service.
Strategy As A Service Value
You likely have a million things on your plate. HR, sales, marketing, operations, finance, customer support and more are all under your umbrella of responsibility as the leader of your company.
When you have so much on your plate, it is possible to miss opportunities for significant growth that experts from the outside could help you quickly identify.
That is where strategy as a service comes into play. We begin with a comprehensive strategy session. These sessions are designed to help you move forward with a solid foundation for your marketing efforts and ensure that any services you employ are applied with nuance and precision.
These strategy sessions include the following and more:
In-depth business ASSESSMENT. We’ll show you the most efficient way to grow and profit because we’ve been there, done that, and sometimes that’s the person you need most. We start with where you are and create a strategic plan from there.
FIX IT focus. Many clients believe that marketing efforts don’t work, but they cannot explain WHY they have that belief. Typically, it’s because they didn’t start with a strategy. We’ll uncover what’s not working and why – and of course, show you how to fix it!
Specific NEXT STEPS action plan. You will get specific and detailed action items for reaching more of your target market and converting them into repeat paying customers. We will give you a list of recommendations to get you started utilizing the best services for maximum ROI.
Through our proven process, we can get you an entire quarter’s worth of planning done in a day. You get low-effort, high-impact strategies for exponentially growing your business. Don’t wait; there are only a few weeks left in the year. Schedule your free consultation today and learn how our strategy as a service offering can help make 2023 the year of explosive growth for your brand.