Our Mission & Vision
OUR MISSION
To produce measurable revenue for our customers, using digital and social media marketing strategies that generate leads, and empower them to increase their impact on the world.
OUR VISION
To share the love of Christ, by educating, serving and inspiring others in all that we do, and empowering them to fulfill their God-given purpose.
It Begins at Home
We can’t expect you to love your team well if we aren’t loving our team well. We want you to know that we practice what we preach. We’re walking the walk, not just talking the talk. We may not get it right every day, but with humble hearts, we aim to serve each member of our team with the love of Jesus.
Take a look at a recent video we created to remind our team of who and whose they are!
Meet the Owner
Courtney Riley
CEO
Vision Caster
Courtney Riley is the owner of Proximo Marketing Strategies, an international digital marketing firm based out of Yorktown, Virginia. Courtney also works as adjunct faculty at Thomas Nelson Community College, educating students on best practices for marketing in the 21st century.
In early 2017, Courtney helped to launch her second company, Cowork Gloucester VA, a business incubator created for entrepreneurs, startups and small businesses to work together in an environment that fosters community, productivity and creativity. Cowork members benefit from mentorship, education and exclusive resources, geared toward business growth.
Courtney is currently pursuing degrees in both Ministry Leadership and Christian Counseling as she steps deeper into her mission and calling to expand client strategy beyond marketing and business analytics and into overall wellness.
Dreamcatcher
- Location: Gloucester, VA
- Spirit Animal: Butterfly
- Super Powers: High Level Strategy, Business Growth, Public Relations, Leadership Development, Measurable Marketing, Visual Arts
- Personal Mission Statement: To encourage every person I encounter to see themselves as God created them - beautiful masterpieces of divine inspiration - and to prayerfully support and walk alongside them as they pursue their purpose.
Click HERE to read Courtney’s full bio!
Meet the Team
MaKenna Wood
CMO
Operations Rock Star
MaKenna is the glue that holds the Proximo team together. She effortlessly manages internal operations across multiple departments, fiercely protecting our mission and vision. Don’t let her youthful face and flawless skin fool you...She is wise beyond her years. Her experience, expertise and strategic artistry make her a favorite among our clients, and she’s always willing to go above and beyond to ensure their happiness and success. MaKenna almost always has an iced coffee in hand, loves her essential oils diffuser, and listening to her favorite Native American music playlist. When not on the job, you’re most likely to find her on the beach, loving on her dogs, catching some live music, running to Chick-fil-a or shopping at TJ Maxx.
MaKenna recently completed her Masters in Music Business in the Entertainment Industry. Her creativity and willingness to study beyond traditional channels of marketing and business further equip her capacity to think outside the box and challenge the status quo.
Ride or Die
- Location: Gloucester, VA
- Spirit Animal: Sea Turtle
- Super Powers: Strategy, Website Design, SEO/PPC, Process Management, Business Growth, Content Development
- Personal Mission Statement: To connect on a deep and meaningful level with the people I am called to serve so that I am able to impact lasting positive change both in their businesses and in their lives through organizing and implementing the strategies that will help them grow.
Click HERE to read full bio!
Olivia Barton
Director of Operations
Hospitality Maven
Olivia is our director of operations, keeping all wheels well-greased on the machine that is Proximo. Whether she’s helping manage client projects, mapping out new operational processes, or keeping internal affairs in check, Olivia’s attention to detail and thoughtful perspectives keep everything “behind the curtain” organized and on track to exceed customer expectations. Her faves include cold brew coffee, long walks outside, and power up snacks that keep her trucking through the workday. She’s an avid reader and musician (she plays the piano!) and when not on the job, she’s most likely hanging with her husband, Jayson, and her cats, Marley and Orzo-Thor.
Servant Heart
- Location: Jackson, TN
- Spirit Animal: Wolf
- Super Powers: Operational Efficiency, Administrative Order, Human Resources, Logistics, Hospitality, Client Relations
- Personal Mission Statement: To live my life as an act of worship by serving our team and our clients with a joyful heart so that everyone I interact with feels seen, heard, and valued.
Click HERE to read full bio!
Rebecca Hudgins
Social Media Manager + Account Manager
Content Mastermind
Rebecca began working for Proximo in 2022 and is the magic behind Proximo’s own social media as well as our clients. She is the brains to all things social campaigns. Keeping a pulse on what’s trending in the world, Rebecca uses her creativity to keep socials up to date. She also manages client Tik Tok accounts. More recently, her role has expanded to include account management. The proximo team is looking forward to all she will accomplish with her client accounts. Rebecca provides fun, fresh insight for her clients and to the Proximo team.
Loving
- Location: Mathews, VA
- Spirit Animal: Flamingo
- Super Powers: Social Media Specialist, Graphic design, Content Development, Analytics, Tik Toks
- Personal Mission Statement: To be a positive influence in my clients lives and businesses while providing them with the social media content that perfectly represents their style, mission, and brand.
Click HERE to read full bio!
Ashley Riedell
Digital Specialist
Design Extraordinaire
Ashley is a former middle school teacher who, after a few years of teaching in the U.S., South Korea, France, and Colombia, has now embarked on her newest adventure of website designing and building. She and her fiancé have moved to Gloucester Point with their cat Sophie and new puppy Tippy. Ashley's positive energy, unique global perspectives, and growth mindset have translated very well into her new role as Digital Specialist here at Proximo. Her enthusiasm for lifelong learning has most recently put her on the path of web development and coding.
Imaginative
- Location: Gloucester Point, VA
- Spirit Animal: Giraffe
- Super Powers: Open-Mindedness, Encourager, Dots all the Is and Crosses all the Ts
- Personal Mission Statement: As a former (but always forever) teacher, Ashley has always aimed to integrate art and creativity in all things, help bring ideas to life, and share in whatever way is needed both with work projects as well as in her personal life. With patience, understanding, and an imaginative and educated approach, Ashley strives to make a difference whether it be big or small.
Click HERE to read full bio!
Kelsey Wilhelm
Executive Administrator
Guru of All Things Admin
Kelsey Wilhelm joined the Proximo team in 2023 and works diligently to assist Courtney and Olivia behind the scenes to keep the wheels of Proximo running smoothly. Kelsey has been married to the love of her life, Chisholm, for almost three years. Their first child was born in November of 2022, and they are both loving the journey of being parents! Kelsey loves spending time with friends and family, shopping, and traveling. She’s an extrovert and is outgoing but still loves being in her own home and having her own space!
Outgoing
- Location: Gloucester, VA
- Spirit Animal: Cheetah
- Super Powers: Client Communication, Organization, Relational
- Personal Mission Statement: To be kind to others and love them just as Christ loved us. To encourage my peers and coworkers and learn alongside them. A phrase close to Kelsey's heart states, "Demand integrity from yourself and seek it in the relationships you pursue."
Click HERE to read full bio!
Liz Soto
Senior Account Manager
Communications Mastermind
Liz joins the Proximo team from sunny North Port, Florida. She brings with her a strong background in marketing, brand strategy, home services technology, and personal growth coaching. Liz also has experience as a strategic customer success manager at Service Titan. Outside of work hours, Liz spends time with her husband Josh and dog Peezo. She trains as a Latin Ballroom Dancer and loves making and collecting earrings!
Welcoming
- Location: North Port, Florida
- Spirit Animal: Orca
- Super Powers: Seeing potential in others and relentlessly seeking efficiency
- Personal Mission Statement: To help grow our team and clients' businesses through meaningful and trusting relationships.
Click HERE to read full bio!
Hillary Scarbath
Social Media Specialist
Social Media & Content Whiz
Meet Hillary, our latest addition to the Proximo team! After growing up in Williamsburg, VA, she made the move to West Point and has loved every minute of it. She and her husband/best friend Derek have been married for 5 years and have been together for nearly a decade. Hillary is a mom to two beautiful girls; Bodhi who passed away at 4 hours old in 2020 and Lenni. She's also the proud dog mom to a Border Collie, Kaiser. In her spare time, she loves going to the beach, eating Mexican food, walking around Target, crafting for her small business, and spending quality time with her family!
Loyal
- Location: West Point, Virginia
- Spirit Animal: Sea Turtle
- Super Powers: Organization, Social Media Management, Content Creation, Social Media Analytics
- Personal Mission Statement: To live a life of happiness and joy, to encourage those I meet to chase their dreams, and to support the goals that my clients have for their business by creating a brand identity and social media presence that represents them well.
