Our Mission & Vision
OUR MISSION
To produce measurable revenue for our customers, using digital and social media marketing strategies that generate leads, and empower them to increase their impact on the world.
OUR VISION
To share the love of Christ, by educating, serving and inspiring others in all that we do, and empowering them to fulfill their God-given purpose.
It Begins at Home
We can’t expect you to love your team well if we aren’t loving our team well. We want you to know that we practice what we preach. We’re walking the walk, not just talking the talk. We may not get it right every day, but with humble hearts, we aim to serve each member of our team with the love of Jesus.
Take a look at a recent video we created to remind our team of who and whose they are!
Meet the Owner
Courtney Riley
CEO
Vision Caster
Courtney Riley is the owner of Proximo Marketing Strategies, an international digital marketing firm based out of Yorktown, Virginia. Courtney also works as adjunct faculty at Thomas Nelson Community College, educating students on best practices for marketing in the 21st century.
In early 2017, Courtney helped to launch her second company, Cowork Gloucester VA, a business incubator created for entrepreneurs, startups and small businesses to work together in an environment that fosters community, productivity and creativity. Cowork members benefit from mentorship, education and exclusive resources, geared toward business growth.
Courtney is currently pursuing degrees in both Ministry Leadership and Christian Counseling as she steps deeper into her mission and calling to expand client strategy beyond marketing and business analytics and into overall wellness.
Dreamcatcher
- Location: Gloucester, VA
- Spirit Animal: Butterfly
- Super Powers: High Level Strategy, Business Growth, Public Relations, Leadership Development, Measurable Marketing, Visual Arts
- Personal Mission Statement: To encourage every person I encounter to see themselves as God created them - beautiful masterpieces of divine inspiration - and to prayerfully support and walk alongside them as they pursue their purpose.
Click HERE to read Courtney’s full bio!
Meet the Team
MaKenna Wood
CMO
Client Experience Virtuoso
MaKenna is the glue between the Proximo team and our clients. She effortlessly supports internal operations across multiple departments while ensuring our clients get the best, fiercely protecting our mission and vision. Don’t let her youthful face and flawless skin fool you... she is wise beyond her years! Her experience, expertise, and strategic artistry make her a favorite among our clients, and she’s always willing to go above and beyond to ensure their happiness and success. MaKenna almost always has an iced coffee in hand, loves creating a calming environment, and being in relationship with those around her. When not on the job, you’re most likely to find her on the beach, spending time with family and friends, or hanging at home with her boyfriend, Chris and their dog, Biggie.
MaKenna recently completed her Masters in Music Business in the Entertainment Industry. Her creativity and willingness to study beyond traditional channels of marketing and business further equip her capacity to think outside the box and challenge the status quo.
Ride or Die
- Location: Gloucester, VA
- Spirit Animal: Sea Turtle
- Super Powers: Strategy, Website Design, SEO/PPC, Process Management, Business Growth, Content Development
- Personal Mission Statement: To connect on a deep and meaningful level with the people I am called to serve so that I am able to impact lasting positive change both in their businesses and in their lives through organizing and implementing the strategies that will help them grow.
Click HERE to read full bio!
Olivia Barton
Director of Operations
Hospitality Maven
Olivia is our director of operations, keeping all wheels well-greased on the machine that is Proximo. Whether she’s helping manage client projects, mapping out new operational processes, or keeping internal affairs in check, Olivia’s attention to detail and thoughtful perspectives keep everything “behind the curtain” organized and on track to exceed customer expectations. Her faves include cold brew coffee, long walks outside, and power up snacks that keep her trucking through the workday. She’s an avid reader and musician (she plays the piano!) and when not on the job, she’s most likely hanging with her husband, Jayson, and her fur-babies Marley, Orzo-Thor & River.
Servant Heart
- Location: Jackson, TN
- Spirit Animal: Wolf
- Super Powers: Operational Efficiency, Administrative Order, Human Resources, Logistics, Hospitality, Client Relations
- Personal Mission Statement: To live my life as an act of worship by serving our team and our clients with a joyful heart so that everyone I interact with feels seen, heard, and valued.
Click HERE to read full bio!
Rebecca Hudgins
Social Media Manager + Account Manager
Content Genius
Rebecca joined Proximo in June 2022 as a Social Media Manager, but her role has since expanded to include Account Manager responsibilities. She is the brilliant mind behind our social campaigns, constantly staying in tune with the latest trends to keep our socials engaging and up to date. With her diverse skill set, Rebecca oversees the social media department, orchestrating engaging Tik Toks, organizing photography ride alongs, and providing strategic guidance for business execution and strategy. Her expertise also extends to crucial areas such as SEO, PPC, and LSA. Rebecca's commitment to excellence is evident in her role as she directs content for direct mail, email marketing, and client websites, ensuring a cohesive and impactful brand presence. With her fun and fresh insights, Rebecca brings valuable contributions to both our clients and the Proximo team, making her an invaluable asset to Proximo’s success.
Loving
- Location: Mathews, VA
- Spirit Animal: Flamingo
- Super Powers: Content Development, Strategy, SEO/PPC, Process Management, Business Growth, Social Media Specialist, Photography, Tik Toks
- Personal Mission Statement: To be a positive influence in my clients' lives and businesses while providing them with strategic marketing that perfectly represents their style, mission, and brand.
Click HERE to read full bio!
Ashley Riedell
Digital Specialist
Design Extraordinaire
Introducing Ashley, Digital Specialist at Proximo! After 7 years in the field of education, Ashley was ready for a change and leaped into the dynamic world of marketing. Her expertise truly shines in the realms of website design, building, and the art of captivating copywriting. Her passion for problem-solving and creative thinking fuels her exceptional skills, allowing her to create engaging and impactful digital experiences. Ashley is always on the lookout for the latest digital trends and technologies, constantly seeking innovative solutions to stay ahead of the game. Despite being an introvert at heart, she's a warm and friendly soul who truly shines once you get to know her. When she's not busy crafting and maintaining stunning websites, Ashley treasures spending quality time with her fiancé and family and sharing precious moments with her sweet fur babies, Sophie the cat and Tippy the tripod pup.
Imaginative
- Location: Gloucester Point, VA
- Spirit Animal: Giraffe
- Super Powers: Open-Mindedness, Encourager, Dots all the Is and Crosses all the Ts
- Personal Mission Statement: To infuse art and creativity into every aspect of her life. She's passionate about transforming ideas into tangible realities and offering support in both work projects and personal ventures. Ashley aims to make a meaningful impact, whether big or small, by approaching tasks with patience, understanding, and a blend of imagination and knowledge.
Click HERE to read full bio!
Kelsey Wilhelm
Executive Administrator
Guru of All Things Admin
Kelsey Wilhelm joined the Proximo team in 2023 and has been working her magic behind the scenes ever since, providing unwavering support to Courtney and Olivia to keep Proximo running smoothly. Since marrying her love, Chisholm, back in March 2020, Kelsey's heart has been full. Their first bundle of joy arrived in November 2022, and now they eagerly await their second, due to make an appearance in January 2024. Outside of work, Kelsey loves soaking up precious moments with her nearest and dearest, embarking on shopping trips, and going on exciting travel adventures. She's a social butterfly with an outgoing personality, but don't get her wrong—there's nothing quite like the cozy comforts of her own home. And let's not forget her pets! Her dog Tessa and cats Wiggins and Willow add an extra dose of love to their household.
Outgoing
- Location: Middlesex, Virginia
- Spirit Animal: Cheetah
- Super Powers: Client Communication, Organization, Relational
- Personal Mission Statement: To be kind to others and love them just as Christ loved us. To encourage our clients and coworkers and learn alongside them. A phrase close to Kelsey's heart states, "Demand integrity from yourself and seek it in the relationships you pursue."
Click HERE to read full bio!
Liz Soto
Senior Account Manager
Communications Mastermind
Signing on from the sunny city of North Port, Florida, Liz brings a wealth of expertise to the Proximo team. With a strong background in marketing, brand strategy, home services technology, and personal growth coaching, Liz is a true powerhouse in her field. Liz's experience as a strategic customer success manager at Service Titan further enhances her skill set. Beyond work, she cherishes moments with her husband Josh and their beloved dog Peezo. But there's more to Liz than her professional pursuits. She can be found practicing aerial yoga, acrobatic, and dance fitness classes. Whether gracefully suspended in the air or energetically grooving to the rhythm, she loves to move!
Welcoming
- Location: North Port, Florida
- Spirit Animal: Orca
- Super Powers: Seeing potential in others and relentlessly seeking efficiency
- Personal Mission Statement: To help grow our team and clients' businesses through meaningful and trusting relationships.
Click HERE to read full bio!
Hillary Scarbath
Social Media Specialist
Social Media & Content Whiz
Meet Hillary, our latest addition to the Proximo team! After growing up in Williamsburg, VA, she made the move to West Point and has loved every minute of it. She and her family, along with Kaiser their energetic Border Collie, radiate a warmth and joy that that effortlessly spreads to those around them. With her family by her side, Hillary brings that same love and dedication to her work at Proximo, where her passion and creativity shine through in everything she does.
In her role as Social Media Specialist, she curates compelling and strategic content to perfectly align with each client's distinct brand and target audience. From mesmerizing social media posts to informative blog articles and captivating newsletters, she works her magic to convey the uniqueness of each one of our clients.
Off the clock, you'll find Hillary basking in the sun at the beach, savoring delicious Mexican food, cruising down the aisles of Target with an iced dirty chai latte in her hand, or going on adventures with her loved ones. Her creative flair extends beyond work, as she crafts for her small business to express her talents and share her passion with the world.
Loyal
- Location: West Point, Virginia
- Spirit Animal: Sea Turtle
- Super Powers: Organization, Social Media Management, Content Creation, Social Media Analytics
- Personal Mission Statement: To live a life of happiness and joy, to encourage those I meet to chase their dreams, and to support the goals that my clients have for their business by creating a brand identity and social media presence that represents them well.
Click HERE to read full bio!