Meet Hillary, a vibrant force behind Proximo's social media! With just recently joining the team in 2023, she's already made a lasting impact on our team and clients alike. Hillary's passion for marketing, branding, and social media was ignited when she took the role as the Director of Public Relations and Marketing for a local nonprofit organization. Witnessing the immense influence of strategic marketing on driving engagement and awareness, she knew she had found her calling.
When the opportunity to become a Social Media Specialist at Proximo presented itself, Hillary was immediately drawn to it. She saw it as the perfect platform to further develop her skills, learn from industry experts, and contribute to the success of diverse and inspiring clients. And let's not forget the incredible camaraderie she discovered here. Being surrounded by a team of talented and inspirational women at Proximo has been an added bonus. Collaboration, support, and the exchange of ideas thrive in this environment, creating a truly empowering atmosphere. She is a believer in the strength of teamwork and the ability to achieve extraordinary results when we come together with a shared vision.
As the Social Media Specialist at Proximo, Hillary's work is nothing short of amazing. Her knack for creating social media posts that stop scrollers in their tracks showcases her understanding of the art of connection. It’s not just about reaching the masses; it’s about forging a more meaningful relationship. Each piece she creates enhances brand visibility, fosters unwavering loyalty, and drives conversions. Hillary's repertoire also includes writing thought-provoking blogs and newsletters that go beyond the surface, providing valuable insights and strengthening our clients' online presence. She delves deep into understanding target audiences, ensuring that every word she puts out into the digital world resonates with the right hearts and minds.
And let's not forget her mastery of email marketing campaigns! Hillary's persuasive email copy, coupled with visually stunning templates, brings the power of personalized communication to new heights. She strategically implements effective tactics to maximize open rates, click-through rates, and overall campaign success, leaving no stone unturned in delivering exceptional results.
Hillary's talents and interests extend beyond the workplace. She continues to be actively involved in a nonprofit organization as a board member and Director of Public Relations and Marketing, allowing her to contribute to a cause she deeply cares about while honing her skills in communications and community engagement. Plus, she's a social media maven outside of work, curating her personal social media presence and connecting with her online community as she expresses her creativity, shares her experiences, and connects with like-minded individuals.
As a wife and mom, Hillary absolutely loves spending time with her family whether it's exploring new destinations, embarking on exciting adventures, or simply enjoying each other's company. Married to her best friend Derek for five years, and together for nearly a decade, they are proud parents to two little girls, Bodhi and Lenni. Although beautiful Bodhi left this world after just four hours in 2020, her memory remains a cherished and integral part of their family's story.
Hillary is the epitome of passion, professionalism, and positivity. Her enthusiasm for marketing and life shines through in everything she does. Whether she's strategizing a social media campaign or enjoying quality family time, Hillary's warmth and genuine appreciation for those around her create an inviting sense of camaraderie and connection.
Favorite Bible Verse: Esther 4:14 “For if you remain silent at this time, relief and deliverance for the Jews will arise from another place, but you and your father's family will perish. And who knows but that you have come to your royal position for such a time as this?”