While most people no longer use old style methods of marketing like phone books, many types of traditional media are still effective for your business to market in to attract potential clients. Advertising platforms like TV, radio, newspapers, mailers, magazines and outdoor flyers are considered top-of-the-funnel marketing opportunities and are designed to make people aware of your brand, the products and services that are offered, or specials that your business may be running. In these cases, many people could be exposed to your ad, become aware of what your business has to offer and might potentially become a new customer. While only a fraction of people who see your ad will likely take an action, sustained advertising using traditional media is effective at building brand awareness so that when the time comes and a customer needs something, they will think about your business first.
Today, there are many new ways to use and measure traditional media. At Proximo Marketing Strategies, we strive to find creative ways to integrate traditional and digital media in order to maximize the value for your advertising dollar, attract more visitors to your online presence, convert these visitors, and capture information from cool prospects in hopes of turning them into loyal customers. Think about ads that you see on TV that encourage people to learn more about a certain product or service on YouTube or radio ads that promise exclusive offers if you are to visit that company’s website. Some mailers will offer a chance to win something online and newspaper ads will point people to Facebook pages for more information about an event. These are just some of the surface examples of what integration between traditional and digital marketing looks like; specific cases involve creativity and have established ways of measuring the success of your traditional media investment.
fuel your company growth
If you’re looking to give your traditional marketing a boost, we would love to give you some ideas and help you integrate your ads with your online presence. We offer a free, no-obligations initial consultation to learn about your business and share some insights that will get your wheels turning. At the very least, you’ll walk away smarter with some ideas for how you can fuel your business growth. To contact our team, give us a call using the numbers at the top of the page or fill out the form below.