When you get right down to it, video is just more stimulating for consumers than reading a long paragraph of information.
Let’s face it, people these days have the attention span of a pet hamster. One moment they are nodding along with your bright, informative ad, then BAM!… the new Taylor Swift song pops in their head and they’re lost in that list of Starbucks lovers.
Today, people are reading print articles less and less, and watching videos more and more. Videos are popping up in search engine results more frequently, and video-based social media sites like YouTube have become increasingly popular. It was only a matter of time before the change happened though. And change it has. Now a pretty picture and a good deal just aren’t enough. Now, you have to include some type of entertainment.
By acting as your video production company, we can help you create fun and creative videos to present your products or services to customers by using songs, humor, and/or guest testimonials. But videos just plain out pack a bigger punch. Videos can include much more information than traditional ads in a fraction of time and space, meaning viewers will take away that much more information about what it is that you have to offer. Why else should you be using videos for your business?
Videos that use visuals and/or a story to explain your business’ products and services.
A more formal approach to using video advertising. Interview videos consist of a person or people (usually an employee, owner, or customer) talking about the products and services that their business has to offer.
A traditional 15-30 second video advertisement that could be used on TV, internet, etc.
Animated videos can be more entertaining and impactful for certain right audiences.