What do you do when you lose access to social media because of an outage? It’s not just hours of conversations and selfies lost; it’s lost business. For many small businesses, entrepreneurs, and even major companies, social media is a means of conducting business. They reach out to customers, both loyal and prospective, sell merchandise …
Social Media
Secrets of Facebook Reactions
Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. …
Status Update on Your Facebook Business Page: Nonexistent, Present, or Alive?
Key Takeaways Choosing a distinct media personality will help you publish engaging content on your page. Connecting and interacting with other business pages will help improve your own Facebook presence. Forward thinking is key, but remember to evaluate your progress. Every business must evaluate, refresh, and develop plans for improvement. When was the last time you …
Status Update on Your Facebook Business Page: Nonexistent, Present, or Alive?Read More
Proximo Report June 2015: Don’t Just Do Social, CREATE A PLAN!
Other Features from this edition of the Proximo Report: Dare to Go Digital with Digital Strategist, Will Melton To Navigate or Not: How to Setup Your Landing Pages for Success Sweeten the Search with Search Engine Optimizer, Scott George Search Engine Screwdriver: Utilizing Social Media for SEO Gains Capture the Crowd with Creative Strategist, Drew Faithful …
Proximo Report June 2015: Don’t Just Do Social, CREATE A PLAN!Read More
Search Engine Screwdriver: Utilizing Social Media for SEO Gains
Key Takeaways Sharing blog posts on your social profiles will boost your search engine rankings. Quality content is key to increase engagement and better rankings. Social media is just one of many tools you should use to optimize your website for search. In our last edition we discussed the importance of having a mobile friendly website and how …
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Content is King, So Put Yours Through the CRAP Meter Before You Publish
It’s too easy to fill social channels and email newsletters with what we like to call “crap” or Content Rarely Accommodating Pleasure. In other words, useless information that seldom adds value to the lives of your audience. Why would anyone take the time to publish crap online? The answer is simple, when “content is king” …
Content is King, So Put Yours Through the CRAP Meter Before You PublishRead More
The Unmistakable Link Between LinkedIn & Your Search Engine Rankings
If it’s ever dawned on you that your website showing up high in search results is important for your business, you may be familiar with the term “search engine optimization,” or SEO. Perhaps you’ve even hired someone to help you boost your search engine rankings. If you have, you’re likely a few steps ahead of …
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How One Connection on LinkedIn Led to $14,000 in Revenue
It was Tuesday in August two years ago. Like most other days, I turned off my alarm and scanned through the headlines. When I was fully awake, I got up, made coffee and took my dog for a walk. When I returned, I checked my notifications and popped into my email. When I was satisfied …
How One Connection on LinkedIn Led to $14,000 in RevenueRead More
30 Ideas to Help You Become a Blogging Ninja
Why Some People Hate Blogging If you haven’t heard us talk about the Marketing Wheel of Success, you may not realize how important blogging is to your overall marketing strategy. When I talk to most of my clients, I get sighs and grumbles when I talk about blogging. It requires time, decent writing skills and …
How to Use LinkedIn for Networking Success
I’ll be the first to admit that finding time to do social media is a challenge. I try hard to be consistent with what I engage in, but it’s not always easy. Sometimes I get behind or forget to stick to my schedule, but I always get back into it because I have decided that …